Industry Archives | World Branding Forum

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VIDEO: Ogilvy & Mather Buenos Aires' 'Beer Tooth Implant' Crowned with Titanium On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy...

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Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

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Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

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Industry News Social Media

American Advertising Federation (AAF) and Shocase Announce Social Media Partnership

Joshua Hughes

June 24, 2015June 30, 2015

Partnership brings exclusive benefits on the nation's first social network designed for marketing professionals to the AAF's 45,000 advertising members. Shocase, Marketing’s Professional Network, and...

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Advertising Featured Industry News

62nd Cannes Lions Festival of Creativity Opens; Announces First Winners

Joshua Hughes

June 23, 2015June 23, 2015

Following Saturday’s conclusion of a second, successful Lions Health, the doors of the Palais des Festivals have opened for the 62nd Cannes Lions Festival of...

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Advertising Featured Industry News

The Economist Makes Its Cannes Debut with “Wake Up with The Economist”

Joshua Hughes

June 22, 2015June 22, 2015

Economist editors Daniel Franklin, Alexandra Suich and Tom Standage, along with top marketers from Walt Disney, Dell, Airbnb, Nestle, P&G and more, will debate creativity...

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Advertising Branding Design Featured Industry News Public Relations

Publicis Worldwide Launches New Logo; New Design Pays Homage to Original Logo by Founder

Anisha Kapoor

June 11, 2015July 4, 2023

New logo reflects heritage of legendary founder and leader Marcel Bleustein-Blanchet while encompassing 'Lead The Change' philosophy of Publicis Worldwide. Publicis Worldwide is launching a...

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...

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Advertising Industry News Technology

Driven by Mobile: Ad Platforms Expected to Reach US$111 Billion in 2020

Joshua Hughes

March 9, 2015July 4, 2023

The mobile market is the key focus for companies serious about advertising Major companies acting worldwide in the captive advertising space—namely Yahoo, Facebook, Google, Microsoft,...

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Advertising Featured Industry News Technology

Leaders From AOL, Colgate, Facebook, Google, McDonald’s, Mondelez, P&G, Join Trustworthy Accountability Group

Thomas Ng

March 6, 2015July 4, 2023

After Laying Foundation for TAG's Growth, Linda Woolley Steps Down as CEO; IAB EVP of Public Policy Mike Zaneis Takes Over As Interim CEO The...

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Branding Featured Industry News

Iconix Acquires Athletic Brand PONY In North America

Olivia Pearce

February 3, 2015July 4, 2023

Iconix to Have Option to Expand Global Ownership Iconix Brand Group, Inc. (Nasdaq: ICON) today announced that it has acquired the North American rights to...

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Advertising Branding Featured Industry News

Shocase Celebrates the Players Behind the Best Big Game Commercials

Joshua Hughes

January 30, 2015July 4, 2023

Social Network Credits the Teams behind the Ads; Invites Additional Collaborators to Get Recognised The Seahawks and Patriots won’t be the only teams on display...