The Economist Makes Its Cannes Debut with “Wake Up with The Economist”

Cannes Lions

Economist editors Daniel Franklin, Alexandra Suich and Tom Standage, along with top marketers from Walt Disney, Dell, Airbnb, Nestle, P&G and more, will debate creativity during the publication’s daily panels at Cannes Lions.

At this week’s Cannes Lions International Festival of Creativity, the place of creativity in today’s business world will be explored and debated in depth by leading marketers and three of The Economist‘s senior editors in the 171-year-old publication’s daily “Wake up with The Economist” panels.

The Economist invites all Cannes Lions delegates and members of the press to the Cannes Lions Beach Club at 10:30 a.m. CET each morning 22-26 June. During hour-long “Wake up with The Economist” sessions, editors Daniel Franklin, Alexandra Suich and Tom Standage will be given a platform alongside marketing executives from companies like Walt Disney, Dell, Airbnb, Nestle and P&G.

“A huge amount has changed at The Economist over the last year,” said Paul Rossi, president at The Economist Group. “To have our editors on the same panels as some of marketing’s most innovative thinkers and in front of our clients will show just how far we have come. At the end of last year, The Economist launched Espresso, our daily edition for smartphones, because we know that to thrive, we have to innovate for our current readers and to find the readers of tomorrow. This year we launched Economist films, another example of how we are thinking about building the brand.”

The “Wake up with The Economist” panel schedule is as follows:

Monday, 22 June: Daniel Franklin, executive editor of The Economist, with Pete Blackshaw, global head of digital & social media of Nestle S.A.; Bruce McColl, chief marketing officer of Mars; and Jonathan Mildenhall, CMO, Airbnb
Tuesday, 23 June: Tom Standage, deputy editor of The Economist, with Gannon Jones, head of brand marketing at MillerCoors LLC; D. Michael Wege, senior VP, chief growth and marketing officer of Hershey; and Laurent Faracci, senior VP, global marketing and digital excellence at RB
Wednesday, 24 June: Daniel Franklin with Marc Pritchard, chief brand officer of P&G; Dana Anderson, senior VP and chief marketing officer at Mondelez International; and Allison Dew, VP, client solutions marketing at Dell
Thursday, 25 June: Daniel Franklin with Anna Hill, chief marketing officer of The Walt Disney Co., UK and Ireland; Soren Hagh, executive director of global marketing for Heineken; and Gennady Jilinski, CMO, Strauss Coffee
Friday, 26 June: Alexandra Suich, technology editor of The Economist, with Matt Biespiel, senior director, global brand development at McDonald’s Corp; Chris Miller, Divisional VP, global brand strategy and innovation, Abbott; and Beatriz Galloni, marketing VP, MasterCard

“Wake Up Call for Creative Minds” Contest

During Cannes Lions, an Economist Group contest called “Wake up call for creative minds” will offer prizes, including complimentary entry to an upcoming Economist marketing event. To enter, submit a graphic, photograph or visual answering the question: What trends do marketing and creative professionals need to wake up to in 2016? A short explanation (maximum 100 characters) as to why you have chosen this particular trend should also be submitted via the @EconomistEvents Twitter with the hashtag #wakeupcannes, or by emailing w[email protected] by 3 p.m. CET on Thursday, June, 25. The best entry will be announced Friday, June 26 during the panel.

Join The Economist live or check out the action on its Lean back blog throughout the week.