Industry Archives | World Branding Forum

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By Edward Taylor and Eric Auchard FRANKFURT (Reuters) - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the...

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Industry News

Iconix Brand Group To Search for New CEO as Founder Neil Cole Steps Down

Thomas Ng

August 7, 2015

Cole Steps Down as Chief Executive Officer, Chairman and President; Board Member Peter Cuneo Appointed Chairman and Interim CEO Iconix Brand Group said that Neil...

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Advertising News Technology

Ogilvy & Mather Takes On Technology Company HundredX As New Strategic Partner

Joshua Hughes

August 6, 2015

Agency Expects Customer Fast Feedback Technology To Help Drive Bottom Line Performance Ogilvy & Mather North America, one of the largest marketing communications companies in...

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Apple, BMW in Courtship with an Eye on Car Collaboration

Reuters

August 6, 2015August 6, 2015

By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Industry News

Jiffy Packaging To Clamp Down on Brand Theft

Thomas Ng

August 5, 2015

Jiffy Packaging, makers of the iconic Jiffy Padded Bag, is embarking on a programme of brand protection The leading protective packaging company has for some...

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Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Advertising News

ADVERTISING Club of New York Honours PepsiCo’s Brad Jakeman As 2015 Advertising Person of the Year

Joshua Hughes

August 3, 2015June 2, 2023

The ADVERTISING Club of New York, a leading professional organisation representing the vision and mission of the global advertising community across crafts, honoured Brad Jakeman,...

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News Public Relations

WPP Strengthens Healthcare Capabilities Through Majority Stake in ABS Creative Belgium

Anisha Kapoor

July 31, 2015

WPP's Wunderman Health, which brings Wunderman's best-in-class capabilities in digital, CRM and data to the healthcare industry, has acquired a majority stake in ABS MM...

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Featured Industry News

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...

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News Public Relations

Porter Novelli’s Paul George Makes It To PRWeek’s 2015 “40 Under 40” List

Anisha Kapoor

July 31, 2015July 31, 2015

Global public relations leader Porter Novelli (PN), partner and head of PN's global health & wellness practice, Paul George, has been honoured by PRWeek as...

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Industry News

Former Univision SVP Cynthia Ashworth is New Brand & Messaging VP of DocuSign

Thomas Ng

July 30, 2015

Cynthia Ashworth has joined DocuSign as Vice President of Brand & Messaging, reporting to Chief Marketing Officer, Brad Brooks. Ashworth joins DocuSign following four years...

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Advertising News

Advertising Age Names Ken Wheaton Editor; Elevates Ives and Zmuda

Joshua Hughes

July 28, 2015

Advertising Age has promoted several of their long-term editorial talent. Ken Wheaton becomes editor in charge of all editorial operations for the brand. The editor...