WPP Strengthens Healthcare Capabilities Through Majority Stake in ABS Creative Belgium

WPP‘s Wunderman Health, which brings Wunderman’s best-in-class capabilities in digital, CRM and data to the healthcare industry, has acquired a majority stake in ABS MM NV, better known as ABS Creative, in Belgium.

Founded in 1999, based in Brussels and employing 24 people, ABS Creative is a digital marketing communications agency with solid expertise in medical content marketing. ABS Creative has developed strong relationships with leading healthcare companies such as Abbott, AstraZeneca, Johnson & Johnson, MSD, GSK, Novartis, Boehringer Ingelheim and Bristol-Myers Squibb.

WPP said that the acquisition further strengthens Wunderman Health’s healthcare capabilities in Brussels, a key location in European health affairs.

ABS Creative, led by CEO Michael Verschueren will operate as an integrated centre of excellence within Wunderman Health.

In a statement, the company said, “This acquisition continues WPP’s strategy of investing in fast growing and important markets and sectors and strengthening its digital capabilities. WPP’s digital revenues were US$6.9 billion in 2014, representing 36% of the Group’s total revenues of US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years”.

In Belgium, WPP companies (including associates) generate revenues of around US$130 million and employ around 600 people.