Hyundai Archives | World Branding Forum

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Strategically positioned, the Genesis Studio is designed to embody the marque’s core characteristics and evoke curiosity around the brand. Genesis will launch its first dedicated space on...

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Hyundai Gets Social with the Tucson for Canada

Joshua Hughes

May 26, 2016May 26, 2016

For the 2016 Tucson, Hyundai has tied up with two social media icons to add a fresh advertising spin to the latest campaign for Canada....

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Featured Marketing News

Hyundai Scores Miami Dolphins Deal with NFL

Joshua Hughes

April 19, 2016April 19, 2016

The tie-up joins existing Hyundai deals with the Arizona Cardinals, Houston Texans, Minnesota Vikings, and Pittsburgh Steelers. Coming off a successful Super Bowl campaign in its first year as...

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Hyundai Signs On with North Freeway for Genesis

Joshua Hughes

April 14, 2016April 22, 2016

North Freeway Hyundai will sell and service the Genesis brand and its luxury vehicles, including the newly unveiled G90 and G80 variants. Hyundai Motor America...

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Hyundai Marks 30-Year Milestone in America

Olivia Pearce

February 26, 2016February 26, 2016

Entering with only the Excel, the brand now owns 14 vehicles in its American line-up with more than 10 million cars sold locally Hyundai, has...

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Hyundai Warns of Counterfeit Parts with New Push

Joshua Hughes

February 10, 2016February 10, 2016

The integrated media, advertising, and PR campaign will focus on safety and resale value while a video series has launched Hyundai has launched an awareness...

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Hyundai Brings A-Game to the Super Bowl 50

Joshua Hughes

January 29, 2016January 29, 2016

The push features a 60-second spot during pre-kick time slot and pre-game and two 30-second commercials during the game Hyundai has hopped on as an NFL...

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Hyundai Signs Four for Super Bowl 50 Campaign

Joshua Hughes

December 31, 2015December 31, 2015

A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

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Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...