Hospitality Archives | World Branding Forum

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Tapping into South America, the hospitality giant has secured two new Bogotá properties, which upon conversion, will carry the DoubleTree by Hilton name Hilton Worldwide has inked a deal to...

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Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...

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Branding News

Choice Hotels Rolls Out Smoke-Free Policy for Comfort Inn

Olivia Pearce

September 8, 2015September 14, 2015

The latest non-smoking policy for all Comfort Inn properties underscores the brand's redefined commitment to enhancing the guest experience through the offering of wellness In an effort to...

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Branding Featured News

Starwood Hotels & Resorts Introduces New Premier Tier Designation– Sheraton Grand

Olivia Pearce

August 19, 2015

From Rio to Beijing, Tokyo to Dubai: Grand Celebrates Best of Sheraton Brand with Focus on In-Demand Destinations, Service Excellence, and Outstanding Designs Starwood Hotels...

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News Public Relations

Tricia Primrose is New Marriott Global Chief Communications & Public Affairs Officer

Anisha Kapoor

August 17, 2015

Marriott International has appointed Tricia Primrose as the brand's Global Chief Communications & Public Affairs Officer. Primrose joins Marriott from Rational 360, a strategic public...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Moët Hennessy Celebrates as its Properties are Listed on UNESCO’s World Heritage List

Olivia Pearce

July 13, 2015

Among the Distinguished Sites, Clos Des Lambrays in Burgundy and Seven Belonging to Champagne Maisons Moët & Chandon, Dom Pérignon, Mercier, Veuve Clicquot and Ruinart...

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Campaigns Featured Social Media

Cathay Pacific Launches Multi-Layered Digital and Online Campaign to Highlight Travel Diversity in China

Thomas Ng

July 13, 2015July 13, 2015

Together with Passion Passport and Shangri-La Hotels and Resorts, travellers are invited to explore China Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital...

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Branding Industry Marketing News

London Retains Crown in 2015 MasterCard Global Destinations Cities Index

Anisha Kapoor

June 3, 2015July 4, 2023

Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future. London has retained its position as the...

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Advertising Branding Campaigns Featured Marketing News

Visit Orlando Unveils New Brand Creative; Announces Global Search For Stories

Olivia Pearce

June 2, 2015July 4, 2023

Campaign will run in Brazil, Colombia and the United States, followed by Canada and the United Kingdom. Visit Orlando, the official tourism association in Central...

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Advertising Branding Campaigns Featured Marketing News

Starwood Hotels & Resorts Unveils Bold New Vision for Iconic Sheraton Brand

Joshua Hughes

June 1, 2015July 4, 2023

"Sheraton 2020” Plan Is Underway featuring $100 Million Marketing Campaign, Launch of New Sheraton Grand Tier, Design Innovation, Enhanced Service and Accelerated Growth. From the...

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Branding Campaigns Featured Marketing News

Wyndham Hotel Group Unveils Multi-Million Dollar Campaign to Launch New Loyalty Programme

Olivia Pearce

May 12, 2015July 4, 2023

Hospitality Powerhouse Casts Kristofer Hivju of “Game of Thrones” and “Force Majeure” Fame as ‘Wyndham Rewards Wyzard’ Wyndham Hotel Group, the world’s largest hotel company,...