homecare Archives | World Branding Forum

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Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess. Unstopables, the Downy collection...

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Clorox Cleans Up with Digital Overhaul

Deborah Joy Peter

September 20, 2016September 20, 2016

Clorox has redesigned its website to afford users easier access, improved navigation, heightened convenience, and increased intuition. Clorox has moved to revamp its corporate website,...

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Branding Featured News

Samsung Grows Home Appliances Biz with Dacor

Olivia Pearce

August 11, 2016August 11, 2016

The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances. Samsung Electronics America has entered into a...

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Advertising Featured News Videos

Mr Clean Flexes Millennial Muscle with New Jingle

Joshua Hughes

July 4, 2016July 4, 2016

Mr Clean has upped its strum for a latest brand campaign featuring a series of Jingle spots for television created by Leo Burnett Canada. Procter...

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Branding Featured News

Procter & Gamble Engages Flywheel Sports for Tide and Downy

Deborah Joy Peter

May 23, 2016May 23, 2016

Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...

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Branding Featured News Videos

SC Johnson UK Makes 2016 Great Place to Work List

Thomas Ng

April 28, 2016April 28, 2016

SC Johnson UK was recognised as one of the 50 best medium-sized companies in the United Kingdom, ranking 46th on the list. Home-care giant, SC...

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Featured Marketing News

Lysol Finds a Hero in Larter as Brand Ambassador

Thomas Ng

April 12, 2016April 12, 2016

The actress has signed on as spokesperson for Lysol Disinfectant Spray and will represent the brand in a nationwide campaign. Lysol, an RB brand, is...

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Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

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Advertising Campaigns Featured News Videos

Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...

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Branding Campaigns Featured News Videos

SC Johnson Instills Trust with Family Inspired Push

Olivia Pearce

October 19, 2015October 19, 2015

A multi-pronged initiative, the campaign includes executions across TV, digital, retail, and social engagement efforts for the personal touch Homecare heavyweight, SC Johnson, has unveiled the...