home appliances Archives | World Branding Forum

Read Time:2 Minute, 10 Second

Morphy Richards, the British brand synonymous with innovative products, has refined its brand strategy, encapsulated in the fresh slogan, ‘Smart Ideas for Your Life.’

Read Time:4 Minute, 1 Second

Samsung launches a new washing machine campaign with Max Whitlock

Olivia Pearce

October 12, 2020October 12, 2020

The new scent has been specially created to celebrate the arrival of Samsung’s latest ecobubbleTM washing machine and is presented in bottles which perfectly replicate...

Read Time:1 Minute, 31 Second

Branding Featured News

Hisense announces global partnership with Fnatic Esports Organisation

Olivia Pearce

October 2, 2020

The two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic's prominent teams...

Read Time:1 Minute, 46 Second

Campaigns Featured News

Beko Gives up Sleeve Branding to Encourage Healthy Eating for Children

Olivia Pearce

May 11, 2018

Eat Like a Pro Campaign by Beko on a Mission to Raise €1,000,000 for UNICEF On 6 May, during El Clásico (FC Barcelona vs Real...

Read Time:2 Minute, 4 Second

Featured Marketing News

Electrolux and Midea Launch AEG Brand in China

Nathaniel Mark

March 9, 2018

Joint Venture between Electrolux and Midea will Explore Fast-Growing High-End Retail Market in China, As Well As Real Estate Projects Electrolux Group, a global home...

Read Time:1 Minute, 42 Second

Featured Marketing News

LG STUDIO Wins Architectural Digest ‘2017 Great Design’ Award

Anisha Kapoor

October 19, 2017October 19, 2017

Nate Berkus-Designed LG STUDIO Built-In Double Wall Oven Recognised for Outstanding Product Design in the Genius Appliance Category LG STUDIO, a premium line of kitchen...