hair care Archives | World Branding Forum

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Beyoncé Knowles-Carter, a Grammy-winning singer, has unveiled a fresh hair care line named Cécred, that takes cues from hair traditions across the world. This brand incorporates...

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Branding Campaigns General News

Introducing Cécred, Beyoncé’s New Exclusive Hair Care Line

Nurul Rustam

February 21, 2024February 21, 2024

On February 7, Beyoncé took to her official Instagram account to formally announce the debut of her hair care line, Cécred. She shared a preview of...

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Campaigns Featured News

Schwarzkopf Unveils New Bliss of Gliss Hair Campaign

Olivia Pearce

May 9, 2018May 9, 2018

Diverse Women Share Their Repair Stories and Experience the "Bliss of GLISS" with Schwarzkopf GLISS, Schwarzkopf's beloved and award-winning global haircare franchise, is encouraging women...

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Campaigns Featured News

Pantene Teams Up with Priyanka Chopra in Go Gentle Campaign

Olivia Pearce

April 19, 2018

Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...

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Campaigns Featured News

John Frieda Taps Camila Mendes in Empowering Hair Campaign

Olivia Pearce

April 12, 2018May 8, 2018

Riverdale Actress Joins John Frieda Hair Care in Building Community of Empowered Women Who Have Something to Say Camila Mendes, leading actress and style star,...

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Campaigns Featured News

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care Campaign

Olivia Pearce

January 29, 2018

New Commercial Celebrates L'Oréal Paris Spokeswoman Camila Cabello's Personal Comeback Story L'Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage...

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Featured Marketing News

Brandimage Creates New Package Design for KAO Group

Olivia Pearce

May 10, 2017May 10, 2017

Goldwell Dualsenses and StyleSign Relaunched with New Package Design Brandimage, a global consultancy of brand equity architects and designers, has created a brand new package...