Gillette Archives | World Branding Forum

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P&G looks forward to engaging passionate fans and collaborating with MLS to support local communities and increase equity in sports and society As Major League...

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Campaigns Featured News

Gillette presents “Look Like The Man You Really Are” by Marcel

Olivia Pearce

October 20, 2020

Gillette's new campaign was created in collaboration with rookies from the Kourtrajmé film school With the campaign "Look Like The Man You Really Are", produced in...

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Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

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Advertising Campaigns Featured News

Gillette and Raheem Sterling spotlight toxic masculinity in latest ad

Joshua Hughes

February 18, 2020

The Gillette ad features a soundtrack provided by YOUTH MODE producing a bespoke piece by composer Ash Hanif Gillette, a 118-year-old men's grooming brand and...

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Advertising Featured News

Gillette steps into tech

Thomas Ng

August 9, 2019August 9, 2019

In a bid to launch into the tech sector, Gillette have developed a new heated razor. Announcing itself as the world’s first heated razor, the...

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Advertising Campaigns Marketing News Videos

Gillette’s latest advert ‘First Shave’ champions inclusivity

Joshua Hughes

May 28, 2019May 29, 2019

Following the controversial start to the year with it’s 'We Believe: The Best Man Can Be' campaign, Gillette have launched a new advert. Featuring Samson...

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Advertising Featured News Videos

Gillette Releases Every Hero Sweats Campaign

Joshua Hughes

March 1, 2019March 3, 2019

Gillette is collaborating with Operation Homefront for its Every Hero Sweats push, which is focused on service members and their families. Gillette Deodorant, in collaboration...

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Branding Featured News Videos

Gillette Drives the Best in Men with We Believe

Anisha Kapoor

January 17, 2019April 26, 2019

In redefining its The Best a Man Can Get promise, Gillette has pledged support to non-profit organisations which are helping men be their best.

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Advertising Featured News Videos

Gillette Sharpens Confidence with SkinGuard

Joshua Hughes

November 9, 2018November 9, 2018

Gillette has introduced the SkinGuard razor to enhance the grooming experience for men with sensitive skin and stop irritation from shaving. Gillette has launched SkinGuard,...

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Branding Featured News

Eighty-One Brands Win at the Americas Edition of the World Branding Awards in New York

Olivia Pearce

July 20, 2018July 20, 2018

Global Winners of the World Branding Awards include Amazon, Apple, Coca-Cola, Facebook, Google, McDonald's, Microsoft, Nike, Starbucks, UPS and Visa The Americas Edition of the...

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Featured Marketing News

Gillette Venus Softens Her Shave with ComfortGlide

Deborah Joy Peter

March 22, 2017March 22, 2017

Gillette Venus has released its ComfortGlide razor for women, which features three scents namely Freesia, White Tea, and Vanilla Crème. Gillette Venus has launched ComfortGlide,...

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Featured Marketing News Videos

Gillette Ventures into Gaming via ESL Partnership

Deborah Joy Peter

February 8, 2017February 8, 2017

Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...