General Motors Archives | World Branding Forum

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The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production of...

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Advertising Industry Marketing

Dentsu Aegis Names Annette Warring General Motors Executive Client President

Anisha Kapoor

June 27, 2018

Dentsu Aegis' Annette Warring brings award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to continue General Motors' business growth After transforming the Canadian...

Read Time:2 Minute, 27 Second

Branding Featured News

Hot Wheels Celebrates Its 50th Anniversary Since Its First Die Cast

Olivia Pearce

May 18, 2018

Anniversary marked by Hot Wheels with yearlong lineup of live experiences, new digital content, products, partnerships and commemorative items Today, Hot Wheels, a global toy-selling...

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Campaigns Featured News

Dell and Lonely Whale Call Cross-Industry Group Against Marine Litter

Olivia Pearce

December 12, 2017December 13, 2017

Consortium of Companies Including General Motors, Trek Bicycle, Herman Miller, Interface, Van de Sant, Humanscale and Bureo to Scale the Use of Ocean-Bound Plastics Convened...

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Branding Featured News

Callaway’s Camaro SC600 Flexes Performance Muscle

Deborah Joy Peter

January 11, 2016January 11, 2016

Starting production in 2016, the model is available as a coupe or convertible while coupled with either automatic or manual transmission Callaway Cars has unveiled the Camaro SC600...