Gatorade Archives | World Branding Forum

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Gatorade released a new campaign titled “All For Fun,” the latest instalment of its Fuel Tomorrow platform. Made in partnership with TBWA\Chiat\Day LA, the minute-long...

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Campaigns Featured News

PepsiCo to improve access to soccer in underserved communities

Olivia Pearce

April 29, 2021

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Featured Marketing News Technology

Gatorade announces the first-to-market sweat patch and app

Thomas Ng

March 12, 2021

The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their best...

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Branding Featured Marketing News

PepsiCo lands a seven-year partnership with the Philadelphia Eagles

Olivia Pearce

July 28, 2020

PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...

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Campaigns Featured News

Gatorade unveils “Goat Camp” where athletes go to become great

Olivia Pearce

February 25, 2020

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Campaigns Featured News Videos

Gatorade Makes Them Sweat with Leo Messi

Deborah Joy Peter

April 8, 2019April 10, 2019

Gatorade has teamed up with star footballers, Leo Messi and Gabriel Jesus, for its latest global push to roll out dubbed, Make Them Sweat.

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Campaigns Featured News

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Olivia Pearce

December 20, 2017May 8, 2018

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...

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Featured Marketing News Videos

NBA Gatorade League Unveils Rebrand with New Name

Joshua Hughes

February 14, 2017February 14, 2017

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...