France Archives | World Branding Forum

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LG Electronics has launched its advanced InstaView refrigerator with MoodUP in France and hosted a grand picnic on Paris’s iconic Champs-Élysées on 26th May.

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O2 Unveils Artwork Outside The Louvre Ahead of Rugby World Cup 2023

Maheen Fatima

September 14, 2023

The tenth Rugby World Cup 2023 is around the corner, making England Rugby fans more passionate than ever. Following this, O2, a leading digital communications company in...

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Featured General News

Italy’s Campari buys French Brand Picon

Olivia Pearce

May 12, 2022May 12, 2022

Italian drinks group Campari has agreed to acquire French bitter aperitif brand Picon and related assets from Diageo for around 119 million euros ($125.7 million),...

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Advertising Branding Campaigns Design Featured News

McDonald’s goes minimalist in France

Olivia Pearce

August 9, 2019August 9, 2019

McDonald's have created a new minimalist style advertising campaign in France giving directions to the nearest branches. Using the famous McDonald's French fries, TBWA/Paris have...

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Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...