Footwear Archives | World Branding Forum

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The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois. UGG...

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Advertising Featured News Videos

BearPaw Celebrates Comfort with First TV Campaign

Joshua Hughes

October 31, 2016October 31, 2016

BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

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Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...

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Under Armour Launches Make that Old for Curry 3

Joshua Hughes

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

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Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

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Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

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Asics America Goes the Extra Mile for New York City

Thomas Ng

October 13, 2016October 13, 2016

The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience. Sport performance brand, Asics, has launched...

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Featured Marketing News Videos

UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

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Skechers Taps Younger Shoppers with Mobile App

Thomas Ng

September 28, 2016September 28, 2016

The Skechers app allows consumers in the United States to purchase their favourite styles anywhere they feel the need to shop for footwear. Skechers has...

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Advertising Featured News

Cole Haan Steps into Style with GrandRevølution

Joshua Hughes

September 7, 2016September 7, 2016

Coinciding with the GrandRevølution debut, Cole Haan has launched an advertising campaign featuring entrepreneurial revolutionaries. American lifestyle footwear and accessories brand, Cole Haan, has rolled...

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Branding Featured News

UGG for Men Steps Up Game for Autumn Release

Olivia Pearce

September 2, 2016September 2, 2016

UGG for Men has launched new fall footwear lines under the Pearson Collection, which features 100 percent waterproof insole technology. UGG for Men, under Deckers Brands, is stepping into...

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Branding Featured News

Skechers Performance Celebrates Matt Kuchar Win

Olivia Pearce

August 25, 2016August 25, 2016

Sixty set their sights on competing at the Campo Olimpico de Golfe. The Skechers Performance ambassador was the only American to win. Skechers Performance is...