Footwear Archives | World Branding Forum

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Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...

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Branding Featured News

Skechers Performance Extends Billy Andrade Partnership

Olivia Pearce

March 9, 2017March 9, 2017

Skechers Performance has extended its collaboration with Go Golf brand ambassador, Billy Andrade, for an additional five years. Skechers Performance has signed a five-year extension...

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Branding Campaigns Featured News

Skechers Performance Retains LA Marathon Sponsorship

Olivia Pearce

March 6, 2017March 6, 2017

As Los Angeles Marathon title sponsor for a second year, Skechers Performance will run its Road to Los Angeles campaign in line with the sporting event....

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Advertising Featured News

Skechers Casts Rob Lowe in Men’s Footwear Campaign

Joshua Hughes

February 22, 2017February 22, 2017

Rob Lowe reunites with Skechers after a 15-year hiatus. He will serve as the face of a new men’s footwear campaign which debuts in spring....

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Featured Marketing News

Clarks Refines Old Classic with Nature IV Invention

Deborah Joy Peter

February 17, 2017February 17, 2017

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection. Clarks has moved to...

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Advertising Featured News

UGG Gets Real with Spring-Summer Global Campaign

Joshua Hughes

February 10, 2017February 11, 2017

UGG has rolled out its SS17 push which runs worldwide. Dubbed Real, it features a cast of 11 unique individual with authentic stories to share. UGG...

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Branding Campaigns Featured News

Timberland Springs into Step with Virgil Gadson

Olivia Pearce

February 9, 2017February 9, 2017

Timberland has engaged television’s dancer and choreographer, Virgil Gadson, as the face of its spring 2017 push featuring men’s footwear. Timberland is stepping into spring...

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Advertising Featured News Videos

Foot Locker Debuts February Brings the Best Campaign

Joshua Hughes

February 7, 2017February 7, 2017

Foot Locker has released the latest spot from its February Brings the Best campaign. Titled Stats, the ad stars NBA's Russell Westbrook. Foot Locker, the...

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Featured Marketing News

Skechers Welcomes Joe Montana Back as Ambassador

Anisha Kapoor

February 2, 2017February 2, 2017

Skechers has signed Joe Montana, who re-joins the brand’s all-star line-up as ambassador for a worldwide men’s footwear campaign. Skechers has welcomed Hall of Fame...

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Advertising Featured News Videos

UGG for Men Launches Neumel Velvet Holiday Style

Joshua Hughes

November 22, 2016November 22, 2016

UGG for Men has released its new Neumel Velvet holiday style with a campaign featuring artiste and brand ambassador, Vic Mensa. UGG for Men has...

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Advertising Featured News

UGG Launches Rosie Drops a Hint Digital Campaign

Joshua Hughes

November 15, 2016November 15, 2016

In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...

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Design Featured News

UGG Unveils Rugged Est. 1978 Collection for Men

Deborah Joy Peter

November 11, 2016November 11, 2016

An American-made collection featuring limited edition footwear and accessories, Est. 1978 by UGG is now available in-store and online. UGG has launched a premium collection...