Fiat Archives | World Branding Forum

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Italian automobile brand Fiat is saying goodbye to its grey cars in true Italian fashion, painting the town orange and bright. In its latest Operation...

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Campaigns Featured Marketing News

Alfa Romeo launches its latest campaign with Alexander Skarsgård

Eliza Jane

October 15, 2020October 15, 2020

The campaign showcases the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo Luxury car brand,...

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Advertising Featured News

FCA supports WHO and frontline workers with latest commercials

Joshua Hughes

April 20, 2020

FCA, an automobile company, premiered two all-new television commercials for the Dodge and Jeep brands as part of the One World: Together At Home globally televised...

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Campaigns Featured News Social Media

FCA launches #MusicMonday for people to Stay #TogetherAtHome

Olivia Pearce

April 14, 2020

FCA Launches #MusicMonday with X Ambassadors, Dermot Kennedy and Ari Lennox FCA brands are coming together to bring comfort through music to all Americans in...

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Campaigns Featured Marketing News

FCA announces ‘Drive Forward’ initiative amidst pandemic

Olivia Pearce

April 2, 2020

"Drive Forward" initiative provides special incentives, including 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models...

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Branding Featured News

Fiat Chrysler Automobiles to produce face masks for healthcare workers

Olivia Pearce

March 25, 2020

Fiat Chrysler Automobiles (FCA) is stepping in to help those at the front line of the coronavirus pandemic by manufacturing and donating more than 1...

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Campaigns Featured News

Chrysler expands partnership with No Kid Hungry to end child hunger

Olivia Pearce

March 20, 2020

Chrysler first partnered with No Kid Hungry in 2018 to help in their goal of ending childhood hunger The Chrysler brand is expanding its partnership...

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Campaigns Featured News Videos

Fiat Spins Sting and Shaggy to Spider Beat

Deborah Joy Peter

November 9, 2018November 9, 2018

Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Advertising Featured News

FCA Delivers First Campaign Featuring the Apple Experience

Joshua Hughes

June 29, 2018

Campaign for Jeep, Dodge, Ram, Chrysler, and FIAT features iconic music artists such as OneRepublic and Alice Cooper and highlights the Apple experience available in FCA vehicles The...

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Advertising Featured News Videos

Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...