Digital Archives | World Branding Forum

Read Time:1 Minute, 24 Second

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

Read Time:2 Minute, 39 Second

Branding Campaigns Featured News Social Media

Britain Launches Home of Amazing Moments in America

Olivia Pearce

December 18, 2015December 18, 2015

The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...

Read Time:1 Minute, 32 Second

Advertising Design Featured News

Honda Picks Up Game with Ridgeline Super Bowl Debut

Joshua Hughes

December 18, 2015December 18, 2015

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

Read Time:2 Minute, 19 Second

Advertising Industry News Technology

Millward Brown and ComScore Forge Global Partnership

Deborah Joy Peter

December 17, 2015December 17, 2015

The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...

Read Time:1 Minute, 56 Second

Branding Featured News Videos

Merriam-Webster Unveils 2015’s Words of the Year

Deborah Joy Peter

December 15, 2015December 15, 2015

The announcement marks the first time the dictionary publisher has elected a suffix, –ism, to the list to reflect the striking commonality its highest-ranking words shared this year...

Read Time:1 Minute, 27 Second

Branding Featured News Technology

Etihad Airways Lands Cognizant Digital Deal

Thomas Ng

December 14, 2015December 14, 2015

The three-year partnership will help the airline define digital strategy and reimagine the guest experience across the group National United Arab Emirates aviation giant, Etihad...

Read Time:1 Minute, 0 Second

Advertising Featured Industry News

MRM//McCann Clinches More than Digital at Campaign Asia-Pacific

Joshua Hughes

December 11, 2015December 11, 2015

The agency bagged Southeast Asia Digital Agency of the Year across Singapore and the Philippines with McCann Worldgroup also walking away with a coveted win...

Read Time:2 Minute, 7 Second

UK’s Pocket App Dials In with London Lab

Anisha Kapoor

December 11, 2015December 11, 2015

A creative hub featuring new offices in Holborn, the brand’s debut makes for a cohesive digital environment to create and innovate Pocket App, one of...

Read Time:1 Minute, 21 Second

Branding Featured News Technology

Glorious! Foods Beefs Up Digital with Website Debut

Deborah Joy Peter

December 9, 2015December 9, 2015

A move directly aligned with its marketing goals, the new portal was developed by the company’s integrated agency, Outsource Now UK's fresh chilled soups provider,...

Read Time:49 Second

Campaigns Featured Marketing News

Marc Jacobs Beauty Picks Ryder for 2016 Campaign

Deborah Joy Peter

December 8, 2015December 8, 2015

The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions Marc Jacobs...

Read Time:2 Minute, 4 Second

Design Featured News Social Media Technology

Yahoo Messenger Relaunches with Enhanced Capabilities

Joshua Hughes

December 3, 2015December 3, 2015

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...