Digital Archives | World Branding Forum

Read Time:1 Minute, 6 Second

Wix has kick-started its #DisruptiveWorld series starring Gal Gadot and Jason Statham, in conjunction with the brand’s Super Bowl campaign. Cloud-based web development brand, Wix,...

Read Time:1 Minute, 3 Second

Featured Marketing News

Skechers Welcomes Joe Montana Back as Ambassador

Anisha Kapoor

February 2, 2017February 2, 2017

Skechers has signed Joe Montana, who re-joins the brand’s all-star line-up as ambassador for a worldwide men’s footwear campaign. Skechers has welcomed Hall of Fame...

Read Time:1 Minute, 4 Second

Branding Campaigns Featured News Videos

KFC Spices Up Super Bowl with Colonel vs. Colonel

Olivia Pearce

February 1, 2017February 1, 2017

KFC has released its first in-game Super Bowl advertisement, which is set to air during the fourth quarter of the Big Game on 5 February...

Read Time:1 Minute, 26 Second

Advertising Featured News Videos

Febreze Prepares America for the Halftime Bathroom Break

Joshua Hughes

February 1, 2017February 1, 2017

Created by Grey New York, the new Super Bowl campaign by Febreze offers a humorous spin on the all-important halftime bathroom break. Titled America’s Halftime...

Read Time:1 Minute, 6 Second

Branding News Social Media

Snapchat Introduces Groups in Latest Update

Anna Yuu

January 27, 2017

Users Can Share Snaps and Chat with 15 Other Friends in the Latest Feature Snapchat has launched Groups in its latest update on Tuesday. The...

Read Time:1 Minute, 34 Second

Advertising Industry News

Xaxis Appoints Arshan Saha as APAC President

Joshua Hughes

January 26, 2017

Arshan Saha succeeds Michel de Rijk from his original post as VP Southeast Asia Xaxis, a global digital media platform has promoted Arshan Saha to...

Read Time:1 Minute, 23 Second

Advertising Industry News

Townsend Joins Wunderman South Africa as Group CEO

Anisha Kapoor

January 24, 2017January 24, 2017

Townsend to Expand Wunderman's Regional Footprint via Data and Digital Marketing Wunderman has appointed Haydn Townsend as Group Chief Executive Officer of South Africa, effective...

Read Time:1 Minute, 46 Second

Industry News Public Relations

Batelco Sponsors BTECH For MEET ICT 2017

Thomas Ng

January 12, 2017January 17, 2017

Bahrain's Telecommunication and ICT Giant Supports the Nation's ICT Industry Through Sponsorship Agreement Batelco, Bahrain's digital solutions provider has signed a sponsorship agreement with BTECH...

Read Time:1 Minute, 35 Second

Panasonic and IBM Co-Develop Cognitive Concierge Solutions

Olivia Pearce

January 6, 2017January 6, 2017

The companies integrate IBM’s Watson and Cloud into a digital mirror designed for hotels and other hospitality industry customers Panasonic and IBM introduce the product...

Read Time:1 Minute, 11 Second

Advertising Featured News Videos

Pepsi Spire Unveils Subway Surprise with Brent Burns

Joshua Hughes

December 30, 2016December 30, 2016

Exclusive to Canada, Pepsi Spire has partnered with NHL defenceman, Brent Burns, to delight fans in partnership with Subway Restaurants. NHL defenceman, Brent Burns, of...

Read Time:1 Minute, 13 Second

Campaigns Featured News Social Media

Simit Sarayi Goes Mobile with Circle of Love Push

Deborah Joy Peter

December 29, 2016December 29, 2016

London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion. Global Turkey-inspired bakery...

Read Time:49 Second

Featured Marketing News Videos

Jenny Craig Runs Pre-Resolution with Kirstie Alley

Anisha Kapoor

December 28, 2016December 28, 2016

Jenny Craig is working with spokesperson, Kirstie Alley, to promote its new Pre-Resolution campaign which runs until 31 December. Jenny Craig has introduced a new...