Digital Archives | World Branding Forum

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Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights. Dell has teamed...

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Featured Industry News Technology

Wunderman Partners with Salmon for New Division

Thomas Ng

June 20, 2017June 20, 2017

Wunderman is beefing up its global offering with the addition of a new division launched in partnership with ecommerce consultancy, Salmon. Wunderman has launched a...

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Branding Featured News Social Media Videos

Honda Sends Purrfect Reminder via Insta-Famous Cat

Olivia Pearce

June 19, 2017June 19, 2017

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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Featured Industry News Technology

Essence Expands Digital with Broader Leadership

Thomas Ng

June 15, 2017June 15, 2017

Essence has made several strategic appointments to include five new leaders, who will help fulfil its expanded remit as a digital-first agency. Essence has welcomed a...

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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PokerStars Bets on Usain Bolt with Ambassadorship

Thomas Ng

June 8, 2017June 8, 2017

PokerStars has inked a strategic deal with star runner, Usain Bolt, who will promote the brand via marketing campaigns and live appearances. Amaya-run online poker...

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Advertising Featured News Videos

EBay Tailors Experience to Match Individual Taste

Joshua Hughes

June 5, 2017June 5, 2017

EBay unveils new campaign celebrating individuality by harnessing the power of personalisation, enabling shoppers to get what they truly love. EBay has launched Fill Your...

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Featured Marketing News Technology Videos

Wunderman Beefs Up Digital with Spanish Acquisition

Thomas Ng

June 5, 2017June 5, 2017

Wunderman grows marketing and technology offering in Europe and Latin America with the takeover of Spanish digital shop, The Cocktail. Wunderman has acquired digital transformation...

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Campaigns Industry

Social Reality is Now SRAX

Anisha Kapoor

May 10, 2017May 11, 2017

SRAX Products Delivers Digital Competitive Advantage SRAX, formerly Social Reality, has been rebranded and designed to reflect the breadth and depth of the advertising technology company's...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

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Advertising Featured News

Majestic Athletic Debuts My Team My Colors Campaign

Joshua Hughes

March 21, 2017March 21, 2017

Majestic Athletic invites its ambassadors to paint a canvas depicting their MLB city using their team colours and the tools of their trade. Majestic Athletic...

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Branding Campaigns Featured News Videos

Murad Skincare Runs EyesUp to Deepen Connections

Olivia Pearce

March 7, 2017March 7, 2017

Murad Skincare has developed a campaign to educate people on the dangers of digital-only relationships and power of human connection. Murad Skincare has launched EyesUp, a...