SRAX Products Delivers Digital Competitive Advantage
SRAX, formerly Social Reality, has been rebranded and designed to reflect the breadth and depth of the advertising technology company’s tools offered to digital marketers and content owners.
Developed with the future of advertising technology in mind, SRAX’s tools amplify performance and maximise profits for brands in the healthcare, consumer packaged goods (CPG), automotive, wellness and lifestyle verticals through an omnichannel approach that integrates every aspect of the marketing experience into one platform.
SRAX’s machine learning technology identifies brands core consumers and their characteristics discovering new and measurable opportunities to target, reach and monetise audiences driving online and offline sales lift.
“While our roots are in social media, the platform and tools we provide today automate brands’ campaigns across all digital channels,” said Chris Miglino, SRAX’s CEO and Chairman. “Our new SRAX branding demonstrates the goal of our platform and tools to deliver a digital competitive advantage for brands to surpass the marketing challenges they face.”