Digital Archives | World Branding Forum

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KFC brings Colonel Harland Sanders to the drive-thru with the debut of a human assisted robotic linguistic animatronic networked device. To celebrate National Fried Chicken...

Read Time:1 Minute, 24 Second

Havas Group Beefs Up with So What Global Takeover

Anisha Kapoor

July 5, 2017July 6, 2017

Havas Group has acquired UK-based So What Global to boost its Havas Health & You footprint and the brand's wellness offerings. Havas Group is boosting...

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Advertising Featured News

PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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Featured Industry News Technology

Essence Picks Dave Marsey to Head Google Business

Thomas Ng

June 30, 2017July 4, 2017

Essence has replaced Alastair Boyle, who leaves for London, with new hire, Dave Marsey, to oversee the agency's Google account globally. Essence has appointed Dave...

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Advertising Featured News Videos

Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Branding Campaigns Featured News Videos

Hampton by Hilton Debuts Real Travel Campaign

Olivia Pearce

June 27, 2017June 27, 2017

Hampton by Hilton has rolled out its Real Travel push in time for the summer travel season to add excitement to travellers’ ‘obli-cations.’ Hampton by...

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Featured Marketing News

Snickers Calls Hunger Names with 29 Unique Bars

Anisha Kapoor

June 27, 2017June 27, 2017

Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Advertising Featured News Videos

Nordstrom Shops with Ashley Graham and More

Joshua Hughes

June 26, 2017June 26, 2017

In line with its 2017 Anniversary Sale, Nordstrom has engaged Russell Wilson, Ashley Graham, Taye Diggs, and three others for a major push. Nordstrom has...

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Advertising Featured News Videos

Zespri Shoots for SunGold with Summer Campaign

Joshua Hughes

June 23, 2017June 24, 2017

Zespri has rolled out a campaign for its SunGold kiwi offering in the United States. The advert plays to the Hooked on a Feeling track. Zespri has launched a...

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Featured Marketing News

Biotherm Homme Grows Aquapower with Beckham

Deborah Joy Peter

June 21, 2017June 21, 2017

Biotherm Homme and global ambassador, David Beckham, have unveiled new Aquapower products with a digital campaign in Madrid. Biotherm Homme has introduced the latest additions...

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Advertising Featured News Videos

The Summer Sprite Cold Lyrics Series Raps into Town

Joshua Hughes

June 21, 2017June 21, 2017

Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...