Biotherm Homme and global ambassador, David Beckham, have unveiled new Aquapower products with a digital campaign in Madrid.

Biotherm Homme has introduced the latest additions to its Aquapower portfolio with a focus on Madrid through a digital campaign themed #GreatStart starring David Beckham. The new releases include the Fresh Water Gel and Daily Defense SPF 14 variants from the premium range.

For the launch in said market, the global ambassador met with actors, Alex González and Maxi Iglesias, as well as model and Biotherm ambassador, Ariadne Artiles. The relationship continues with several joint projects planned for men’s skincare and grooming products soon premiering.

The rollout by the French luxury skincare brand features a gel formula in the former designed to lower one’s skin temperature by 2ºC and a sun protection solution in the latter developed to prevent premature aging. The athlete is the first Biotherm Homme global ambassador to be named.

“My morning skincare routine is pretty fast. I quickly shower, cleanse, and moisturise my face. Aquapower is like a cool splash of water on my face; it is so refreshing. When I use it, I know I have done something good for my skin,” said Beckham, who previously lived in Madrid for four years.

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