Digital Archives | World Branding Forum

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Lonely Whale Foundation has launched #StopSucking, a push urging consumers and establishments to switch to a straw-free environment. Lonely Whale Foundation, co-founded by actor and...

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Featured Marketing News

Royal Canin and Carrie Ann Inaba Do #Cat2VetDay

Deborah Joy Peter

August 4, 2017August 4, 2017

Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...

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News Public Relations

Publicis Groupe’s Prodigious Acquires Translate Plus

Anisha Kapoor

August 4, 2017August 7, 2017

Publicis Communications' cross-media production platform, Prodigious, has acquired translation and transcreation specialist, Translate Plus. Prodigious has moved to secure Translate Plus, a global language services provider acquired...

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Branding Campaigns Featured News

Nestlé Waters Refreshes Pure Life with Global Push

Olivia Pearce

August 2, 2017August 2, 2017

Nestlé Waters North America has created a global campaign to around its Pure Life product portfolio, with a new TVC slated for September. Nestlé Waters...

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Featured Marketing News Videos

Estée Lauder Picks Misty Copeland for Modern Muse

Deborah Joy Peter

August 2, 2017August 3, 2017

Estée Lauder has launched a push around its Modern Muse portfolio, for which Misty Copeland has been named global spokesmodel. Estée Lauder has named principal...

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Advertising Featured News Videos

AXE Clears the Air with #SprayResponsibly Push

Joshua Hughes

July 31, 2017August 16, 2017

AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message. AXE has launched a social...

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Featured Industry Marketing News

Gain Theory Enters into Partnership with EffWorks

Anisha Kapoor

July 28, 2017August 1, 2017

Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...

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Design Featured News Technology

Grey Grows Digital in France with Sensio Takeover

Thomas Ng

July 27, 2017August 1, 2017

Grey has acquired Sensio, a digital agency in France whose services include design, technology, consulting, and customer acquisition. Marketing communications network, Grey, has acquired Sensio,...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...

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Advertising Featured News

Coca-Cola Zero Reveals New Name and Fresh Look

Joshua Hughes

July 26, 2017July 26, 2017

Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements. Coca-Cola Zero has...

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Featured Marketing News

Aldo Shares the Love with Global Influencer Push

Anisha Kapoor

July 24, 2017July 24, 2017

Aldo has created a unique influencer campaign, which rallies its global #AldoCrew community through an engaging ‘love’ concept. Aldo has unveiled its new creative direction with...

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Advertising Featured News Videos

LG Electronics Partners with HITRECORD for Push

Joshua Hughes

July 21, 2017July 22, 2017

LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process. LG Electronics has again teamed up...