Digital Archives | World Branding Forum

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UGG ushers in new marketing campaign with a cast starring renowned actor, Kyle MacLachlan, rock music legend, Kim Gordon, and others. The second UGG Collective...

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Advertising Featured News

Domino’s Renews Relationship with CP+B in America

Joshua Hughes

August 21, 2017August 23, 2017

After a 10-year collaboration, Domino's has renewed its partnership with incumbent, CP+B, with the new deal set to last until 2020’s end. Domino's has extended...

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Staples Rolls Out It’s Pro Time Push in Canada

Joshua Hughes

August 18, 2017August 22, 2017

Following its recent debut in the United States, Staples has launched the brand’s It’s Pro Time push across Canada via multiple channels. A new campaign from Staples...

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Rosewood Redefines Credo and Celebrates Regulars

Joshua Hughes

August 17, 2017August 21, 2017

Shot in its Hôtel de Crillon property in Paris, the brand redefines its ethos and features ‘The Rosewood Regulars’ in new global campaign. Rosewood Hotels & Resorts has...

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Branding Campaigns Featured News

AT&T Dials In with Gabby Douglas for Later Haters

Olivia Pearce

August 17, 2017August 21, 2017

AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

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Advertising Featured News

Disney Launches Campaign Around #DreamBigPrincess

Joshua Hughes

August 16, 2017August 17, 2017

Disney runs photography push to support its #DreamBigPrincess initiative, which celebrates the stories of girls and women worldwide. Disney has unveiled a photographic campaign in...

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Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...

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Marriott Inspires Humanity with Golden Rule Strategy

Joshua Hughes

August 14, 2017August 15, 2017

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

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Branding Featured News

Pony Gets Back on the Horse with Relaunch Campaign

Olivia Pearce

August 14, 2017August 15, 2017

Iconix has created a push featuring music and television icon, Joey Bada$$, to relaunch original sneaker, Pony, a brand born in New York. Iconix is...

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Rogers & Cowan Names Craig Greiwe Digital Head

Anisha Kapoor

August 14, 2017August 15, 2017

Public relations group, Rogers & Cowan, has strengthened its offering with the appointment of Craig Greiwe as the head of its digital division. Rogers &...

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Branding Featured News

Jim Beam Unveils Vanilla Whiskey with Mila Kunis

Olivia Pearce

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

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Wix Launches Reiko Wakai into Zero-Gravity Shoot

Joshua Hughes

August 8, 2017August 8, 2017

Wix has partnered with photographer and winner of its Capture Your Dream photo contest, Reiko Wakai, for a zero-gravity fashion editorial. Global software platform, Wix,...