Diesel Archives | World Branding Forum

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DIESEL commemorates the plans that had to be put on hold through personalising leather tags on denim DIESEL announces the launch of its brand's Fall...

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Advertising Campaigns Featured News

Diesel enhances the connection between superhuman and technology

Eliza Jane

September 8, 2020

Diesel discovers super-smartness is the best superpower in new smartwatch campaign Diesel writes a new chapter in its superhero-laden Spring/Summer 20 story, with a new...

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Branding Featured News

DIESEL announces its virus-fighting partnership with ViralOff

Eliza Jane

July 17, 2020

Diesel's partnership introduces an ultra-innovative denim treatment that physically halts 99% of any viral activity As new consumer trends on fabric protection emerge, Diesel is...

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Campaigns Featured News

Diesel and Publicis Italy announce the launch of its new film, “Francesca”

Eliza Jane

June 15, 2020

Diesel shows its support for the freedom to do what makes one happy, and the freedom to 100% live one’s individuality Diesel is proud to...

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Campaigns Featured News

OTB Foundation launches fundraising campaign with Publicis Italy

Eliza Jane

May 15, 2020

OTB Foundation and Publicis Italy celebrates bravery in new fundraising campaign OTB Foundation (Only The Brave) has launched its first fundraising campaign with Publicis Italy...

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Advertising Featured News

Diesel creates exclusive recycled capsule collection with Coca-Cola

Nathaniel Mark

September 27, 2019September 28, 2019

Diesel and Coca-Cola introduce recycled materials collection with The (Re)Collection Diesel, a fashion brand, and Coca-Cola – a four-time global winner of the World Branding...

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Advertising Campaigns Featured News

DIESEL takes on returning worn clothes in its new Autumn campaign

Joshua Hughes

September 6, 2019

DIESEL Autumn campaign talks about 'Wardrobing' and how fashion brands struggle with it DIESEL has introduced its new Autumn campaign, aptly called “Enjoy Before Returning”:...

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Advertising Industry

Publicis Groupe Clients Champion Creativity in Cannes by Funding Entries

Anisha Kapoor

June 25, 2018

Publicis Groupe Client funding of Cannes Lions entries ensured great work was able to be judged and awarded 2018 has been a year of difference...

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Featured Marketing News

AC Milan Ups Game with Diesel Style Partnership

Anisha Kapoor

October 3, 2016October 3, 2016

AC Milan has named Diesel its style partner in a three-year strategic collaboration which will see the Italian designer dress the team off-field. AC Milan...