Design Archives | World Branding Forum

Glenlivet Debuts $25,000 Bottle of Vintage 1967

March 13, 2019March 14, 2019

Adding a third entry to The Glenlivet Winchester Collection, the brand has announced the global release of its Vintage 1967 Scotch whisky. The third in...

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Design Featured News

Park Hyatt Takes Resort Experience to Phu Quoc

March 13, 2019March 14, 2019

Park Hyatt and an affiliate of the BIM Group have signed a deal to open a nature-inspired luxury resort on the island of Phu Quoc...

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Steigenberger Hotels Decks Up for Relaunch

March 6, 2019March 6, 2019

Deutsche Hospitality has announced the relaunch of luxury portfolio, Steigenberger Hotels, which begins in the German city, Hamburg. Deutsche Hospitality is spending millions to reinvent...

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Branding Featured News

Standard International Extends Global Footprint

Olivia Pearce

March 5, 2019March 6, 2019

Standard International, which runs Standard Hotels and the Bunkhouse Group, will launch properties in fifteen major cities across the world. Standard International, in concert with...

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Indian Motorcycle Revs Up with Roadmaster Elite

Thomas Ng

February 28, 2019February 28, 2019

American bike company, Indian Motorcycle, has introduced the 2019 Roadmaster Elite, which is its latest ultra-premium touring model. Indian Motorcycle has rolled out the 2019...

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Design Featured News

Tapestry Collection by Hilton Unveils 2019 Plans

February 27, 2019February 27, 2019

The Tapestry Collection by Hilton portfolio expects to hit impressive milestones and grow its stable of upscale hotels over the next year. The Tapestry Collection...

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Starbucks Reserve Roastery Tokyo Launches

February 27, 2019February 28, 2019

Starbucks Reserve Roastery Tokyo amplifies the brand’s commitment to coffee innovation in Japan, its first market outside of North America. An earnest tribute to premium...

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Design Featured News

Wrangler Launches ICONS for Urban Wearers

Olivia Pearce

February 26, 2019February 26, 2019

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

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Tim Hortons Pours its Coffee Culture into China

February 26, 2019February 26, 2019

Canadian coffee chain, Tim Hortons, has rolled out its store first in China. The new restaurant is strategically located in central Shanghai. Tim Hortons has...

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Williams-Sonoma Brings Lilly Pulitzer Home

February 20, 2019February 20, 2019

Williams-Sonoma has forged an exclusive home décor partnership with Lilly Pulitzer, which will extend to its Pottery Barn brand portfolio. Williams-Sonoma sees the arrival of a...

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Campaigns Featured News Videos

Björn Borg and Robyn Blend Modern with Retro