Creative Archives | World Branding Forum

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The Share the Love initiative by Subaru returns for an eleventh annual installation, with key spots created by creative shop, Carmichael Lynch. Subaru of America has...

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M&C Saatchi Takes THAT to New Heights

Anisha Kapoor

November 16, 2018November 16, 2018

M&C Saatchi has announced its purchase of a minority stake in THAT, a creative shop which offers non-traditional strategies for clients. M&C Saatchi Worldwide has...

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Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Himalaya Drives Brand Promise with Ad Push

Joshua Hughes

November 12, 2018November 12, 2018

Created by Chapter Five, Himalaya has released its a brand campaign to solidify its position as a leader in herbal personal care products. Personal care...

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Planters Releases #SaveYourNuts Push for Men

Joshua Hughes

November 5, 2018November 5, 2018

Planters and mascot, Mr. Peanut, have created a campaign focused on men’s health. Titled #SaveYourNuts, the push features a tutorial video. Snack giant, Planters and...

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Shiseido Seals The Party Bus Story with a Kiss

Deborah Joy Peter

October 26, 2018October 26, 2018

Shiseido has unveiled the second installation to its original web series, The Power of Makeup. The new film offers an immersive experience. As part of...

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Listerine Puts Ready Tabs Where the Mouth Is

Anisha Kapoor

October 26, 2018October 26, 2018

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...

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McCann Detroit Names Brad Emmett CCO

Joshua Hughes

October 26, 2018October 26, 2018

Brad Emmett has been hired to fill the position of Chief Creative Officer at the McCann office in Detroit. He joins the ad agency from...

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Guess Adds Los Angeles Vibe to Festivities

Anisha Kapoor

October 24, 2018October 24, 2018

Guess has launched its holiday push with an eclectic collection. Shot in LA, the creative features women’s wear, jewellery, watches, and more. Guess has rolled...

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Disney and Girl Up Lead with #DreamBigPrincess

Deborah Joy Peter

October 11, 2018October 17, 2018

Disney and Girl Up run #DreamBigPrincess which features 21 aspiring filmmakers from 13 countries and 20 female leaders of industry. Disney has launched a global video series...

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Leo Burnett Appoints Chris Bergen in Chicago

Joshua Hughes

October 3, 2018October 6, 2018

Joining Leo Burnett Chicago from We Are Unlimited, Chris Bergen will direct the cross-functional team tasked with driving the Kellogg remit. Leo Burnett has named...

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Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...