COVID-19 Archives | World Branding Forum

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The launch of “Open Like Never Before” marks Coca-Cola's return to the commercial airwaves in EMEA following a seven-month global advertising pause Coca-Cola, a multi-time winner...

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Branding Featured News

DIESEL announces its virus-fighting partnership with ViralOff

Eliza Jane

July 17, 2020

Diesel's partnership introduces an ultra-innovative denim treatment that physically halts 99% of any viral activity As new consumer trends on fabric protection emerge, Diesel is...

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Branding Featured News

Gap Inc. announces the launch of the B2B face mask programme

Eliza Jane

July 8, 2020

Gap Inc. sells approximately 10 million non-medical grade face masks to businesses and Governments as the workforce re-opens Gap Inc. has announced it has launched...

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Campaigns Featured News

Diageo launches “Raising the Bar” programme to support pubs and bars

Olivia Pearce

June 24, 2020

Diageo calls on governments to provide long-term recovery packages for the hospitality sector Diageo, the maker of Guinness, has announced a new global programme to...

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Branding Featured News

Bauer launches medical-grade face masks to enable safe return of Hockey

Joshua Hughes

June 18, 2020

Taking learnings from Bauer medical-grade face shields, the company will launch a new product lineup to help hockey return safely and as a daily safeguard...

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Featured General News Technology

Microsoft and Adaptive Biotechnologies launch ImmuneCODE database

Thomas Ng

June 16, 2020

Microsoft latest launch with Adaptive Biotechnologies share a population-wide immune response to the COVID-19 virus Adaptive Biotechnologies Corp. has launched ImmuneCODE with technology company, Microsoft...

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Campaigns Featured News

Heineken and MLS teams up with David Guetta to raise funds

Olivia Pearce

June 1, 2020June 1, 2020

MLS And Heineken presents David Guetta's second "United At Home" charity livestream event Major League Soccer and lager beer brand, Heineken, a multi-time winner of...

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Campaigns Featured News

Ajinomoto Group Takes Out the Hate in latest campaign

Eliza Jane

May 22, 2020May 22, 2020

The Ajinomoto Group donates to the Asian American Legal Defense and Education Fund in the US As part of a larger COVID-19 response effort in...

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Branding Featured News

FIFA collaborates with FIFPRO to further develop women’s football

Olivia Pearce

May 22, 2020

FIFA is currently investing in a range of programmes to grow and develop the women’s game on and off the pitch FIFA , a non-profit...

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Campaigns Featured News

United Airlines partners Clorox in the United CleanPlus initiative

Olivia Pearce

May 21, 2020

United Airlines partners with Clorox and Cleveland Clinic in a new standard of cleanliness and safety United Airlines is introducing United CleanPlus: the company's commitment...

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Campaigns Featured News

Schick Xtreme launches mobile game to fight against childhood cancers

Olivia Pearce

May 20, 2020

Schick Xtreme head-shaving mobile game designed to generate donations to fight childhood cancers from your couch Introducing Shave The Day, a head-shaving mobile game where...

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Campaigns Featured News

Old Navy announces $30 million donation with artist Noah Scalin

Eliza Jane

May 19, 2020

Old Navy Donates Over $30 Million of Clothing to American Families in Need Old Navy has been clothing American families since 1994 and recognises that...