confectionery Archives | World Branding Forum

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Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe. Butterfinger has rolled out a...

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Campaigns Featured News

Snickers Stuffs Hanger with Hungerithm Return

Deborah Joy Peter

November 13, 2018November 13, 2018

Snickers is again activating its Hungerithm consumer promotion. US shoppers will be able to enjoy coupon discounts at 7-Eleven stores. For a second consecutive year,...

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Branding Featured News

Magnum Ice Cream Gives New York Summer Scoop

Olivia Pearce

June 8, 2017June 8, 2017

Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street. Ice cream brand, Magnum, returns...

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Featured Marketing News

Maltesers Rolls its Light Side into the United States

Deborah Joy Peter

March 21, 2017March 21, 2017

Mars Chocolate North America has launched Maltesers in the United States and is using a marketing campaign to support the premiere. Mars Chocolate has launched...

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Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

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Featured Marketing News

Hershey Delivers Trifecta with Cookie Layer Crunch

Deborah Joy Peter

October 4, 2016October 4, 2016

To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...

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Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

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Branding Campaigns Featured News Videos

Dove Chocolate Brand Captures the Sweet Side of Life

Anisha Kapoor

August 22, 2016August 22, 2016

The Dove Chocolate promotional push by Mars Chocolate North America inspires people to live life to the fullest and with no regrets. Mars Chocolate North America has...

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Featured Marketing News Videos

M&M’s Coffee Nut Clinches Flavour Vote by Fans

Deborah Joy Peter

July 26, 2016July 26, 2016

Coffee Nut joins the original M&M'S peanut flavour at stores across America. A spot with Tony Hale has debuted to help with the reveal. In commemoration...

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Branding Campaigns Featured News Videos

Mars Chocolate Picks Right Side with #LeftTwix

Olivia Pearce

March 9, 2016March 9, 2016

Squaring off with its rival, the brand has launched a Left Twix taste test countrywide, allowing consumers to pick their favourite Mars Chocolate has launched...

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Branding Campaigns Featured News

Hershey Catches Millennial-Led Break with #myTAKE5

Olivia Pearce

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...