collaboration Archives | World Branding Forum

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Staud and St. Regis Hotels & Resorts unveil an exclusive resort capsule collection, seamlessly blending effortless style and refined luxury to elevate the art of travel.

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Fashion General News

Pharrell Williams Collaborates with Evian for Tennis-Inspired Apparel

Nurul Rustam

August 19, 2024August 19, 2024

Pharrell Williams’ Humanrace brand has partnered with Evian to create a new tennis-inspired clothing line. The collection will be released before the US Open starts on August 26. The clothes are designed to be comfortable and stylish, reflecting Pharrell’s active lifestyle and love for tennis.

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Branding Featured News

BMW i Collaborates with the Munich Pop-Up Hotel The Lovelace

Olivia Pearce

August 17, 2018

Hotel guests ride in the purely electrically powered BMW i as BMW Group uses workshop and meeting rooms in the new creative hotspot at the heart...

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Advertising Featured News

American Airlines Joins the Avengers in Standing Up Against Cancer

Joshua Hughes

April 25, 2018May 8, 2018

Custom Wrapped Plane from American Airlines in Collaboration with Marvel Studios' Avengers: Infinity War and Stand Up to Cancer (SU2C) American Airlines, Stand Up To...

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Featured Marketing News

Gap and Sarah Jessica Parker Collaborate on Limited-Edition Collection

Nathaniel Mark

February 22, 2018February 22, 2018

Collection by Gap Inspired by Parker's Childhood Heirlooms Celebrating Love, Luck and Magic Gap, an American clothing brand, launches the Gap | Sarah Jessica Parker...

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Branding Featured News

Coca-Cola Extends Partnerships with NASCAR and ISC

Olivia Pearce

January 18, 2018February 5, 2018

Extension Builds on over-50 year History between Coca-Cola and the Sport The Coca-Cola Company, NASCAR and the International Speedway Corporation (ISC) announced plans to extend...

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Branding Featured News

HNA Group Aviation Industry Companies Expand Globally

Olivia Pearce

October 31, 2017November 1, 2017

HNA Group Hainan Airlines recently begins two new routes between New York's John F. Kennedy International Airport (JFK) and the Chinese cities of Chengdu and...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...