co-branding Archives | World Branding Forum

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New partnership between Ricoh and leading global charity, Alzheimer’s Research, on World Alzheimer's Day The partnership will see Ricoh and Alzheimer’s Research co-produce a number...

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Campaigns Featured News

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

Olivia Pearce

September 20, 2017June 13, 2023

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together...

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Featured Marketing News

New York & Company to Double Eva Mendes Business

Olivia Pearce

March 17, 2017

Mendes collection is expanding to 24 additional Shop-in-Shops and six new store locations New York & Company, the speciality U.S. retailer, said that the Eva...

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Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...

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Branding Featured Marketing News Technology

Starbucks and Spotify to Connect Music Streaming Service into World-Class Store and Digital Platform

Thomas Ng

May 20, 2015July 4, 2023

MSR Members and Spotify Users to Earn "Stars as Currency" for Subscribing to Spotify Premium. Starbucks Coffee Company has announced that it has entered into...

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Advertising Branding Campaigns Featured Marketing News

Fergie launches Outspoken Fresh Fragrance With Avon

Olivia Pearce

March 19, 2015July 4, 2023

Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush...

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Advertising Branding Featured Marketing News Technology

Domino’s Pizza Prepares for Biggest Delivery Day of the Year, Launches Tracker on Samsung Smart TV

Anisha Kapoor

January 26, 2015July 4, 2023

Domino's expects to sell more than 11 million slices of pizza, with 50 percent of sales coming from digital ordering channels. Football players aren't the...

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Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...