Channel 4 Archives | World Branding Forum

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It’s time to roll out those rolling pins and dust off your apron, as The Great British Bake Off Season 14 returns soon. A new...

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Advertising Campaigns Featured News

Crosta & Mollica Dive Into Channel 4 Food Sponsorship

Maheen Fatima

July 10, 2023July 10, 2023

Crosta & Mollica make an absolute statement for its first-ever sponsorship of Channel 4 Food and Cooking Inspirations. Launching on 8th July 2023, UK-based Italian...

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Advertising Branding Entertainment General News

Channel 4 Ventures Invest £3.5M to Get 20% Stake in Airtasker

Maheen Fatima

June 12, 2023

Channel 4 Ventures, a public broadcasting service, aims to get 20% of Airtasker shares to become media-for-equity partners. Ultimately, this investment will take in new...

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Campaigns Featured News

Channel 4 transports viewers into the brutal world of the Super.Human.

Eliza Jane

July 16, 2021

Channel 4's new film captures the blood, sweat, sacrifices and dedication of the behind-the-scenes lives of Paralympians Channel 4 has launched a major new advertising...

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Campaigns Featured News

Channel 4 launches its first Christmas brand campaign, #MerryDifferent

Eliza Jane

December 15, 2020December 15, 2020

Channel 4's Christmas campaign raises a smile and encourages everyone to be a little more accepting of each other Channel 4’s first ever Christmas brand...

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Campaigns Featured News

Dunelm depicts the “universal truths of home” in latest brand campaign

Olivia Pearce

October 12, 2020

“Home, we get it” was created by MullenLowe London, and features a series of vignettes based on real-life stories shared by Dunelm's customers and staff...

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Campaigns Featured News Technology

Samsung launches ‘Inspired by a True Photo’ creative platform

Thomas Ng

October 9, 2020

Samsung's ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography Samsung Electronics...

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Advertising Featured News

ASA bans Channel Four’s “The End of the F*****g World” ad

Joshua Hughes

December 18, 2019

ASA rules outdoor Channel Four programme ad as inappropriate for outdoor displays which might be seen by children Today, the Advertising Standards Authority (ASA) announced...

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Advertising Featured Marketing News

Oral-B partner with Channel 4

Joshua Hughes

September 13, 2019September 13, 2019

Oral-B and Channel 4 have come together for a new campaign to show people how much plaque they have after brushing with a manual toothbrush....

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Advertising Featured News

Channel 4 celebrates diversity of stars

Joshua Hughes

August 20, 2019August 20, 2019

In a new campaign Channel 4 are using real-life viewer complaints to highlight the diversity of their stars. The new advert features a variety of...

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Advertising Industry News

Channel 4 appoints Zaid Al-Qassab as new CMO

Anisha Kapoor

June 6, 2019June 24, 2019

Zaid Al-Qassab, who has been with BT for the last four years, will be joining Channel 4 as the new Chief Marketing Officer from September....

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Branding Campaigns Featured News Videos

M&S Unveils Mrs Claus in UK Christmas Campaign

Olivia Pearce

November 21, 2016November 21, 2016

M&S UK has unveiled its Christmas with Love push featuring Mrs Claus, an icon created to resonate with the expectations of customers. M&S recently rolled out...