Casio Archives | World Branding Forum

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Casio Computer Co., Ltd. will release the latest HELLO KITTY collaboration to its family of BABY-G shock-resistant watches. This special collaboration is to commemorate the...

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Casio reveals its latest release in collaboration with Rui Hachimura

Olivia Pearce

July 29, 2020

Rui Hachimura becomes the first basketball player to ever receive a signature collaboration with Casio Casio Computer Co., Ltd. has announced the release of the...

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Branding Featured News

Casio celebrates 20th anniversary in collaboration with Honda Racing

Eliza Jane

April 16, 2020

Casio America's ECB10HR-1A offers bold designs in Honda Racing Team colours and full-time smartphone link technology To celebrate the 20th anniversary of its Edifice collection...

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Branding Featured Marketing News

Casio G-SHOCK release video on latest collab with Burton Snowboards

Olivia Pearce

February 19, 2020

G-SHOCK and Burton collaboration features work of photographer Dean Blotto Gray Shock-resistant watch brand Casio G-SHOCK has just unveiled it is teaming up with renowned...

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Branding Featured News

Casio Sets G-Shock to Warrior Mode

Olivia Pearce

October 19, 2018October 19, 2018

The new Casio MRG-G2000R-1A timepiece features a traditionally Japanese Bishamon-kiko pattern on a Dura Soft Fluoro-rubber Band. Casio G-Shock has unveiled the latest addition to...

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Branding Featured News

Casio G-SHOCK Celebrates 35 Years of Innovation With Anniversary Event

Olivia Pearce

November 13, 2017November 14, 2017

G-SHOCK kicked off its yearlong 35th-anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh,...

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Branding Featured News

Casio Unveils Timeless G-SHOCK Addition for Men

Olivia Pearce

June 14, 2017June 14, 2017

Casio has added to its MT-G line with the debut of the MTGS1000D-1A9 model. The timepiece features the latest in G-SHOCK technology. Casio G-SHOCK has...

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Casio Debuts Baby-G’s Hello Kitty Collaboration Model

Thomas Ng

December 8, 2016December 8, 2016

Available at Macy's and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G. Casio America has moved to...

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Branding Featured News

Casio America Makes Music with Jonatha Brooke

Joshua Hughes

November 1, 2016November 1, 2016

Casio has added Jonatha Brooke to its artiste programme that includes musicians like Kyle Morrison, Tom Brislin, Steve Weingart, and more. Electronic musical instruments maker, Casio...

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Branding Featured News

Casio Elevates G-Shock Portfolio with GA500

Olivia Pearce

September 21, 2016September 21, 2016

Inspired by an urban sports theme, the design of the innovative Casio G-Shock GA500 variant is modelled after a bike wheel. Casio has unveiled the GA500 across...

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Featured Industry News

Casio America Names Cornerstone Agency of Record

Anisha Kapoor

June 17, 2016June 17, 2016

Casio has handed its PR and social media business to Cornerstone who will run a multifaceted programme for the brand’s major products. Casio America has...

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Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...