Casio Computer Co., Ltd. will release the latest HELLO KITTY collaboration to its family of BABY-G shock-resistant watches. This special collaboration is to commemorate the celebration of HELLO KITTY’s 50th anniversary and BABY-G’s 30th anniversary in 2024.  

The new limited-edition watch features the iconic character, HELLO KITTY, on the BGD-565, a model that inherits the design of the first BABY-G model.

The watch highlights the original look of this sweet HELLO KITTY character by using the white, red, and blue colour scheme of her debut designs from 1974. It perfectly emanates a retro charm worthy of the classic HELLO KITTY design from Sanrio Co., Ltd.

Image Source Casio

In addition, 50 HELLO KITTY design details cover the entire watch to celebrate her 50th anniversary. Meanwhile, the charming HELLO KITTY faces – laughing, winking, and looking surprised- cover the bio-based band.

When the backlight is on, her eyes, nose, and whiskers appear on the watch LCD and are topped with the ribbon design on the dial to complete the HELLO KITTY face.

Also, to add an exclusive touch, this collaboration model comes in special packaging, including a cloth pouch inspired by the watch’s design.

The collaboration watch will be available online and in-store starting 17th January 2024. 

HELLO KITTY Celebrates Golden Anniversary

Sanrio®, the Japanese lifestyle brand is launching a grand celebration for the upcoming 50th anniversary of the famous and well-loved character HELLO KITTY.

In anticipation of this significant milestone on 1st November, the year is filled with ways to celebrate in both the digital and physical worlds. The celebration also will be illuminated with many surprises along the way.

For her golden anniversary, HELLO KITTY will also collaborate with various brands.

‘HELLO KITTY will usher in a new age of friendship, and with it, new opportunities to spread kindness with impactful programming and partnerships that will make every day just a little bit better’.

Follow HELLO KITTY on her social media platforms to stay in the loop on all the anniversary events.

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