candy Archives | World Branding Forum

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Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe. Butterfinger has rolled out a...

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Featured Marketing News

Skittles Invites Canucks to Shop for 60 Seconds

Deborah Joy Peter

December 24, 2018January 4, 2019

Skittles will be expecting diehard delayers today who literally need to do last-minute shopping before Christmas, with a 60-second shop. Skittles will open its first...

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Featured Marketing News

Maltesers Rolls its Light Side into the United States

Deborah Joy Peter

March 21, 2017March 21, 2017

Mars Chocolate North America has launched Maltesers in the United States and is using a marketing campaign to support the premiere. Mars Chocolate has launched...

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Branding Featured News

Chupa Chups Inks Airheads Campaign Partnership

Olivia Pearce

November 25, 2016November 25, 2016

Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Featured Marketing News

Nestlé Sweetens Christmas Deal with Holiday Candies

Deborah Joy Peter

November 15, 2016November 15, 2016

Nestlé has released a special edition candy collection across its Butterfinger, SweeTarts, and Nutcrackers portfolios for the holidays. Nestlé has introduced a collection of holiday...

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Featured Marketing News

Hershey Delivers Trifecta with Cookie Layer Crunch

Deborah Joy Peter

October 4, 2016October 4, 2016

To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...

Read Time:1 Minute, 9 Second

Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...