Campaigns Archives | World Branding Forum

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A global tourism push has been introduced by the Istanbul Metropolitan Municipality to draw visitors from Europe and other major markets. The Istanbul Metropolitan Municipality...

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Featured Marketing News

Victoria’s Secret Reveals 2019 Swim Collection

Anisha Kapoor

March 18, 2019March 19, 2019

Released exclusively online, Victoria’s Secret has once more unveiled its Swim Collection, which features the best silhouettes of the season. Victoria’s Secret has released its...

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Branding Featured News Videos

Smirnoff Unveils Pitch Party for July Bash

Olivia Pearce

March 18, 2019March 19, 2019

Returning to retail shelves across the United States, the limited-edition Smirnoff Red, White & Berry vodka offering will be available in April. Marking the return...

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Campaigns Featured News

Maidenform Debuts Magic Slimming Collection

Deborah Joy Peter

March 18, 2019March 19, 2019

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

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Advertising Featured News Videos

Casa Dorada Los Cabos Creates Moments

Joshua Hughes

March 15, 2019March 18, 2019

Mexican resort and spa location on Médano Beach, Casa Dorada Los Cabos, has created a push inviting travellers to explore the destination. As part of...

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Campaigns Featured News Videos

Febreze Grooves to the Tune of Fans with Album

Deborah Joy Peter

March 15, 2019March 19, 2019

In response to requests from fans, Febreze has debuted a music album featuring eight tracks as a next step to its radio song ads since...

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Campaigns Featured News Videos

Sunsweet Drives #ToFeelGood on Social Media

Olivia Pearce

March 14, 2019March 14, 2019

Celebrating its consumers and promoting good health, Sunsweet has developed a social media campaign to drive its #ToFeelGood message. Sunsweet has launched a brand push...

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Branding Featured News

Indochino Has Men Chasing Daylight in Style

Deborah Joy Peter

March 14, 2019March 14, 2019

Indochino has released its SS19 collection, Chasing Daylight, which entails an expanded offering to include casual wear and other styles. Custom apparel label, Indochino, has...

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Advertising Featured News Videos

Virginia Beach Bureau Runs Summer Campaign

Joshua Hughes

March 14, 2019March 14, 2019

The Virginia Beach Convention and Visitors Bureau is driving appeal to encourage travellers to explore the destination beyond just its beaches. The Virginia Beach Convention...

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Advertising Featured News Videos

Nike Fits Female Athletes for Summer of Football

Joshua Hughes

March 13, 2019March 14, 2019

Strengthening its focus on women and girls in sport, Nike kicks off the summer with national team collections for female football athletes. Nike was joined...

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Branding Featured News

Allswell Parties in Bed with Crumbless Cake

Olivia Pearce

March 13, 2019March 14, 2019

For its anniversary festivities, Allswell has partnered with Mini Melanie Dessert Shop to create a crumbless cake that fans can enjoy in bed. For its...

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Branding Featured News Videos

Acura Taps Fans with #SuperHandling Challenge

Olivia Pearce

March 12, 2019March 13, 2019

Luxury carmaker, Acura, has announced its #SuperHandling Challenge and campaign which stars Jay Williams and other sports influencers. Acura has teamed up with influencers to...