Campaigns Archives | World Branding Forum

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The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers. Blundstone, the original Chelsea boot...

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Unstopables Gets Too Feisty to Quit with Tituss Burgess

Anisha Kapoor

October 7, 2016October 8, 2016

Currently airing on Facebook and YouTube with plans for a television debut soon, the latest Unstopables push stars actor, Tituss Burgess. Unstopables, the Downy collection...

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Avon Drives Recruitment with This is Boss Life Push

Olivia Pearce

October 7, 2016October 8, 2016

The new ad campaign by Avon is designed to drive recruitment and will run on broadcast, radio, digital, and print media in the United States....

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Manulife Vitality Celebrates What Canadians Live For

Joshua Hughes

October 7, 2016October 8, 2016

The new campaign backs Manulife Vitality, a life insurance product that rewards people for making healthy choices and being healthy. Manulife has released its largest national...

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Sparkling Ice Adds Flavour with Trolls Collaboration

Joshua Hughes

October 6, 2016October 6, 2016

Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing. Sparkling Ice has partnered with DreamWorks Animation...

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MoneyGram Holds the DOR Sacred in Romania

Joshua Hughes

October 5, 2016October 5, 2016

Launching in the UK, Romanian, Belgium, Germany, Italy, and Spain, the MoneyGram effort will feature across all primary media channels. MoneyGram is rolling out a...

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Reebok Ups #PerfectNever Game with Gigi Hadid

Joshua Hughes

October 4, 2016October 4, 2016

For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

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Manchester City Signs Mundipharma in Four Markets

Joshua Hughes

September 30, 2016September 30, 2016

Manchester City names Mundipharma its Official Healthcare Product Partner in Asia Pacific, Latin America, the Middle East, and Africa. Manchester City has signed on Mundipharma as...

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Singapore Tourism Board Brings San Francisco Home

Deborah Joy Peter

September 28, 2016September 28, 2016

The new Singapore Tourism Board destination marketing campaign includes partnerships with Pandora, Lyft, and Singapore Airlines. Singapore Tourism Board has inked a partnership with American brands Lyft,...

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Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

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Branding Campaigns Featured News

Coca-Cola Life Adds Sparkle with Canadian Debut

Olivia Pearce

September 23, 2016September 23, 2016

Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major...

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Okura Nikko Beefs Up Gastronomy via One Harmony

Joshua Hughes

September 23, 2016September 23, 2016

Running from 1 October to 15 December, the new campaign seeks to elevate the Okura Nikko guest experience around distinctive hospitality. Okura Nikko Hotels has...