Campaigns Archives | World Branding Forum

Read Time:1 Minute, 30 Second

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

Read Time:1 Minute, 17 Second

Featured Marketing News

Staples Brightens Up the Classroom with Katy Perry

Anisha Kapoor

October 17, 2016October 17, 2016

Katy Perry recently partnered with the 2016 Staples for Students programme to raise $1 million in classroom projects via DonorsChoose. Staples recently partnered with music icon, Katy Perry,...

Read Time:1 Minute, 57 Second

Advertising Featured News Videos

Norton Raises Voice against Cyberbullying with Grey

Joshua Hughes

October 14, 2016October 15, 2016

Norton draws attention to cyberbullying through a campaign led by Grey San Francisco which urges parents to support their kid sufferers. Global cybersecurity giant, Norton, has...

Read Time:1 Minute, 50 Second

Branding Campaigns Featured News

David Yurman Adds Fall Sparkle with Bruce Weber

Olivia Pearce

October 14, 2016October 14, 2016

David Yurman has taken the disruptive advertising approach for its latest campaign which features a short film series by Bruce Weber. Luxury jeweller, David Yurman,...

Read Time:1 Minute, 13 Second

Advertising Featured News Videos

Abercrombie & Fitch Redefines Brand Identity

Joshua Hughes

October 13, 2016October 13, 2016

The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

Read Time:1 Minute, 19 Second

Branding Campaigns Featured News

Baby Magic Shines the Spotlight on Millennial Dads

Olivia Pearce

October 13, 2016October 13, 2016

Side-by-side with the original 1958 images, Baby Magic has worked to re-imagine a classic push so that it features four millennial dads-to-be. Global infant care giant,...

Read Time:1 Minute, 0 Second

Asics America Goes the Extra Mile for New York City

Thomas Ng

October 13, 2016October 13, 2016

The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience. Sport performance brand, Asics, has launched...

Read Time:1 Minute, 56 Second

Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

Read Time:47 Second

Featured Marketing News Videos

UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

Read Time:1 Minute, 41 Second

Advertising Featured News Videos

Lincoln Photo Journeys with Annie Leibovitz

Joshua Hughes

October 11, 2016October 11, 2016

For the Lincoln Continental push, she researched a route and created a narrative inspired by childhood road trips she took with her father. The Lincoln...

Read Time:1 Minute, 43 Second

Featured Marketing News Videos

Chrysler Activates Child’s Play Around 2017 Pacifica

Deborah Joy Peter

October 10, 2016October 10, 2016

Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...