Campaigns Archives | World Branding Forum

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Olivia Culpo has been appointed as the newest ambassador of ghd, in that she will use her social media following to drive brand engagement. Premium...

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Featured Marketing News Videos

Huggies Spreads Love with No Baby Unhugged Project

Deborah Joy Peter

October 27, 2016October 27, 2016

Huggies, under Kimberly-Clark Baby, has launched No Baby Unhugged to offer hospitals grants through its volunteer hugging programmes. Huggies has launched No Baby Unhugged to...

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TomTom Inspires Outdoor Enthusiasts to Get Going

Joshua Hughes

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

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Ogilvy & Mather Names Ee Rong Chong Group MD

Anisha Kapoor

October 26, 2016October 26, 2016

Ogilvy PR veteran, Ee Rong Chong, has been appointed to the newly created Group Managing Director role with immediate effect. Ogilvy & Mather has appointed...

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Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...

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Under Armour Launches Make that Old for Curry 3

Joshua Hughes

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

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Featured Marketing News

WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

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Advertising Featured News

Oakheart Hails Brotherhood with Masculine Charm

Joshua Hughes

October 21, 2016October 21, 2016

Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

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Branding Featured News

Revlon Names Ciara Newest Global Brand Ambassador

Olivia Pearce

October 19, 2016October 19, 2016

Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches. Revlon has named fashion...

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Branding Featured News

Bounty Makes Messes Fuss-Free with Kristin Cavallari

Olivia Pearce

October 18, 2016October 18, 2016

Paper towel brand, Bounty, has partnered with designer and New York Times bestselling author, Kristin Cavallari, to make cleaning fuss-free. Bounty, the paper towel brand under...