Campaigns Archives | World Branding Forum

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Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...

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ANA Introduces American Travellers to Experience Class

Anisha Kapoor

November 17, 2016November 17, 2016

ANA has unveiled its first US-focused campaign. Titled Welcome to Experience Class, it leverages multimedia content and influencer deals. ANA has launched its first campaign...

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Cargill Blends Turkey with Tradition at Thanksgiving

Joshua Hughes

November 16, 2016November 16, 2016

Cargill has created a holiday campaign featuring broadcast ads around its Honeysuckle White and Shady Brook Farms turkey brands. Cargill is soon launching several television...

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UGG Launches Rosie Drops a Hint Digital Campaign

Joshua Hughes

November 15, 2016November 15, 2016

In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...

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ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...

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Heineken Evokes Starry Buzz with Benicio Del Toro

Olivia Pearce

November 14, 2016November 14, 2016

Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro. Heineken has launched the...

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Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Johnnie Walker Goes 360 with Keep Walking America

Deborah Joy Peter

November 10, 2016November 10, 2016

Built on the brand’s heritage, the new Johnnie Walker push is a tribute to the cultural progress and diversity which represent today’s America. Johnnie Walker...

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John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...