Campaigns Archives | World Branding Forum

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Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...

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Campaigns Featured News Public Relations

P&G and Always Commit to Change the World of Refugee Girls

Olivia Pearce

January 19, 2017

The Brands Join UNESCO and Save the Children to Educate and Develop Skills of Female Syrian Refugees Procter & Gamble and global feminine care brand,...

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Stella Artois and Matt Damon Launch “Buy a Lady a Drink”

Olivia Pearce

January 17, 2017January 19, 2017

The Multi-Year Partnership Has Provided More Than 800,000 People in the Developing World with Clean Water Stella Artois and Water.org called for international business leaders,...

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Campaigns News Public Relations

Mariah Stackhouse Joins KPMG’s “Blue for Books” Campaign

Olivia Pearce

January 17, 2017January 19, 2017

'Mariah's Blue Hat Campaign' by KPMG Kicks Off with Library Refurbishment and Book Donations KPMG LLP, the US audit, tax, and advisory firm confirmed that...

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Advertising Featured News Social Media

Mountain Dew Launches New “Do The DEW” Campaign

Joshua Hughes

January 10, 2017January 13, 2017

Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...

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Pepsi Spire Unveils Subway Surprise with Brent Burns

Joshua Hughes

December 30, 2016December 30, 2016

Exclusive to Canada, Pepsi Spire has partnered with NHL defenceman, Brent Burns, to delight fans in partnership with Subway Restaurants. NHL defenceman, Brent Burns, of...

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Panasonic Flaunts Neymar Jr’s Skills in New Movie

Thomas Ng

December 29, 2016December 29, 2016

Panasonic has released Neymar Jr. and World’s Crazy Skills, a movie featuring the best of the soon ending Neymar Jr. Crazy Skills project. Panasonic has...

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Myntra Unveils 360-Degree Push for End of Reason Sale

Olivia Pearce

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Campaigns Featured News Social Media

Simit Sarayi Goes Mobile with Circle of Love Push

Deborah Joy Peter

December 29, 2016December 29, 2016

London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion. Global Turkey-inspired bakery...

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Helly Hansen Debuts Digital-First Campaign with Alive

Thomas Ng

December 23, 2016December 23, 2016

Helly Hansen has launched a campaign to promote its ‘alive’ message for markets including the UK, US, Canada, Sweden, and Norway. Helly Hansen has launched...

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Branding Campaigns Featured News

British Airways Launches BA Holidays for January Sale

Olivia Pearce

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Cartier Ushers in the Holidays with a Winter Tale

Joshua Hughes

December 23, 2016December 23, 2016

Cartier recently launched a holiday campaign with a main spot titled Winter Tale 2016. The work was created by Paris agency, Publicis 133. Luxury brand,...