Campaigns Archives | World Branding Forum

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Coty has named Sophie Turner ambassador for Wella Professionals. She will represent the brand in global campaigns and debuts from July. Coty has named Sophie...

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Advertising Featured News Videos

Dell Signs Spider-Man Deal to Launch Global Campaign

Joshua Hughes

June 20, 2017June 20, 2017

Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights. Dell has teamed...

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Branding Campaigns Featured News

Coach Takes a Ride with Selena Gomez for the Fall

Olivia Pearce

June 20, 2017June 20, 2017

Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos. Coach has...

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Advertising Featured News Videos

Coca-Cola Leads Canada 150 Push with Television Spot

Joshua Hughes

June 19, 2017June 19, 2017

Coca-Cola has launched Canada 150, a campaign celebrating its long-standing heritage in said market with the rollout of a series of initiatives. Coca-Cola has rolled...

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Branding Featured News Social Media Videos

Honda Sends Purrfect Reminder via Insta-Famous Cat

Olivia Pearce

June 19, 2017June 19, 2017

Honda is promoting its Genuine Parts and Service offering via a social media campaign starring Instagram cat sensation, Pompous Albert. Honda has created a social...

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Jaguar Drives Engineering Talent Hunt with Gorillaz

Thomas Ng

June 19, 2017June 19, 2017

Jaguar Land Rover and Gorillaz have partnered to launch a hunt for choice engineering talent via the band’s app using Alternate Reality. Jaguar Land Rover...

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Featured Marketing News

Budweiser Drinks to Baseball with Player Tim Raines

Deborah Joy Peter

June 14, 2017June 14, 2017

Budweiser has rolled out limited-edition cans, with the campaign paying homage to Montreal baseball and three legends of the sport. Budweiser and Montreal baseball player, Tim Raines, have...

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Advertising Featured News Videos

Honda Keeps the Peace with Family-Friendly Odyssey

Joshua Hughes

June 13, 2017June 13, 2017

Honda has introduced a campaign promoting the new feature-focused Odyssey, of which the highlight is its Magic Slide second-row seats. Honda has created a campaign to promote...

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Branding Campaigns Featured News Videos

Uber UK Smashes ‘Where to’ Creative Out of the Park

Deborah Joy Peter

June 12, 2017June 12, 2017

Produced by BBH London and based on its ‘endless possibilities’ brand philosophy, Uber has launched its first television campaign for the UK. Uber has launched...

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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Advertising Featured News

Pizza Hut Spins Spidey Web around Classic Cheesy Bites

Joshua Hughes

June 12, 2017June 12, 2017

Pizza Hut is celebrating the Spider-Man: Homecoming release with the return of its Cheesy Bites Pizza to stores across the United States. Pizza Hut is...

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Featured Industry Marketing News

Havas Health Reveals ‘Who is You’ in Rebrand

Anisha Kapoor

June 12, 2017June 12, 2017

Unveiling its latest positioning and branding, Havas Health & You has released a spot featuring animation, live action, and original music. Havas Health & You has...