Campaigns Archives | World Branding Forum

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For the release Atomic Blonde, Stoli and Universal Pictures have partnered over the push, The Movie. The Vodka. Mix Accordingly. Stoli, the premium vodka brand,...

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Forcepoint Raises Cyber Shield to Protect the Human Point

Thomas Ng

July 12, 2017July 17, 2017

To reinforce its central theme, Forcepoint has devised a new brand push featuring broadcast, digital, social, outdoor, and print elements. Global cybersecurity provider, Forcepoint, has...

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United Colors of Benetton Debuts Power Her Choices

Deborah Joy Peter

July 11, 2017July 17, 2017

United Colors of Benetton has launched Power Her Choices, a global campaign to protect women and girls from unintended pregnancies. United Colors of Benetton unveiled Power...

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Paris Hilton Freshens Up Summer with Rosé Rush

Olivia Pearce

July 10, 2017July 10, 2017

Paris Hilton has added to her Golden Rush collection with the entry of a new floral release dubbed Rosé Rush created by Richard Herpin. Paris...

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Skyn Plays Safe with Places of Intimacy Global Push

Joshua Hughes

July 10, 2017July 10, 2017

Ansell had created an ad campaign around its condom brand, Skyn, with the push slated for six markets including France, Italy, and Brazil. Protection solutions...

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Perrier Adds Sparkle with AKACORLEONE Charm

Joshua Hughes

July 7, 2017July 18, 2017

Perrier is launching its Strawberry and Watermelon sparkling flavours with an AKACORLEONE collaboration and a series of summer events. Sparkling mineral water giant, Perrier, has...

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American Eagle Outfitters Fashions Denim for Fall

Joshua Hughes

July 6, 2017August 14, 2017

American Eagle Outfitters has rolled out its fall campaign which features new talent and a denim line called The New American Jean. American Eagle Outfitters has debuted...

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ITTIZ Makes Money Funny in New Marketing Push

Joshua Hughes

July 3, 2017August 14, 2017

Targeting Shenzhen’s biggest businesses for a lesson on thinking creatively, ITTIZ created a push involving red packets, but with a twist. As part of a...

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PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

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Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

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Quay Australia and Kylie Jenner Debut QUAYXKYLIE

Olivia Pearce

June 28, 2017June 29, 2017

Melbourne-born eyewear brand, Quay Australia, has entered into a deal with Kylie Jenner to launch the QUAYXKYLIE capsule collection. Quay Australia has initiated a collaboration...