Campaigns Archives | World Branding Forum

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Secret has created a campaign which features a cast of advocates that addresses the $513 billion in lost wages affecting women every year. Deodorant brand, Secret, has...

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Featured Marketing News

David Yurman Dresses Nature in Silver Sparkle

Anisha Kapoor

November 20, 2018November 20, 2018

David Yurman is doing nature for the holidays through its ‘enchanted windows’ theme. The campaign supports Polar Bears International. Jewellery retailer, David Yurman has unveiled a...

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Featured Marketing News Videos

SodaStream and Thor Bjornsson Slam Plastic

Joshua Hughes

November 16, 2018November 16, 2018

SodaStream has unveiled a campaign addressing the damage caused by single-use plastic. Thor Bjornsson and Sir Rod Stewart are featured. SodaStream has released a campaign...

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Branding Featured News Videos

Barneys and Jennifer Garner Save the Children

Olivia Pearce

November 16, 2018November 16, 2018

A Barneys New York Foundation effort, Make Change features window displays, digital, immersive in-store experiences, and Jennifer Garner. Barneys New York has rolled out its...

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Campaigns Featured News Videos

Subaru Goes the Extra Mile with Share the Love

Deborah Joy Peter

November 16, 2018November 16, 2018

The Share the Love initiative by Subaru returns for an eleventh annual installation, with key spots created by creative shop, Carmichael Lynch. Subaru of America has...

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Advertising Featured News

M&C Saatchi Takes THAT to New Heights

Anisha Kapoor

November 16, 2018November 16, 2018

M&C Saatchi has announced its purchase of a minority stake in THAT, a creative shop which offers non-traditional strategies for clients. M&C Saatchi Worldwide has...

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Advertising Featured News

Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Branding Featured News

Danielle Brooks Decks Up Fashion to Figure

Olivia Pearce

November 15, 2018November 15, 2018

Plus-size retailer, Fashion to Figure, has tapped Danielle Brooks for a newly released holiday push. She will star in key campaign executions. Fashion to Figure...

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Campaigns Featured News

Febreze Expels Odours with Jordin Sparks

Deborah Joy Peter

November 15, 2018November 15, 2018

Febreze teams up with Jordin Sparks to encourage fitness enthusiasts to keep workout odours where they belong—at the gym. Febreze has launched a campaign to...

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Campaigns Featured News Videos

SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Advertising Featured News Videos

Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Branding Featured News Videos

Aviva Signs Maple Leafs’ Frederik Andersen

Olivia Pearce

November 13, 2018November 13, 2018

Insurance provider, Aviva Canada, has named Frederik Andersen of the Toronto Maple Leafs its ambassador. He is part of its new push. Aviva Canada has...