Campaigns Archives | World Branding Forum

Read Time:1 Minute, 42 Second

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...

Read Time:1 Minute, 39 Second

Campaigns Featured News

ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

Olivia Pearce

April 4, 2018May 8, 2018

Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...

Read Time:1 Minute, 49 Second

Campaigns Featured News

Triumph Global Campaign is Routed in Collective Empowerment

Olivia Pearce

April 3, 2018May 8, 2018

Lingerie Brand Triumph Makes Bold Statement of Empowerment and Strength with #TogetherWeTriumph Triumph, one of the world's leading underwear and lingerie brands, launched a global...

Read Time:2 Minute, 40 Second

Campaigns Featured News

The North Face Celebrates Female Explorers in Global Effort

Olivia Pearce

April 3, 2018May 8, 2018

The Move Mountains Initiative by The North Face Highlights the Stories of Adventurous, Courageous Women and Girls to Help Change the Face of Exploration The...

Read Time:1 Minute, 57 Second

Campaigns Featured News

MyKronoz Gently Pokes at Traditional Watchmakers in Latest Campaign

Olivia Pearce

March 27, 2018May 8, 2018

Campaign by MyKronoz Showcases World’s Most-Funded Hybrid Smartwatch—ZeTime—from Swiss Challenger Intentionally timed to coincide with the world’s biggest show for watches and jewelry, Baselworld 2018,...

Read Time:2 Minute, 20 Second

Campaigns Featured News

TUMI Latitude Unveils Latest Campaign Featuring Alexander Skarsgård

Olivia Pearce

March 27, 2018May 8, 2018

Campaign Takes TUMI Latitude on Epic Journey around the World with Emmy-Winning Actor Alexander Skarsgård Building on its foundation of innovation, functionality and durable design,...

Read Time:2 Minute, 8 Second

Campaigns Featured News

Colgate Says “Save Water!” in #EveryDropCounts Campaign

Olivia Pearce

March 26, 2018

Michael Phelps and Colgate Team Up and Announces New Sponsorship of the #RunningDry Initiative to Share the Save Water Message In support of World Water...

Read Time:3 Minute, 16 Second

Campaigns Featured News

New ‘Speech Moves’ Campaign Reinforces the Power of Speech

Olivia Pearce

March 21, 2018May 8, 2018

Washington Speakers Bureau, Platon, and Great Bowery Film Team Up with 20 Leaders to Remind Us All that What We Say Matters in 'Speech Moves'...

Read Time:2 Minute, 22 Second

Campaigns Industry

FCB Africa Targets Gen Z in New Coca-Cola Campaign

Anisha Kapoor

March 21, 2018March 21, 2018

Latest Global Initiative by FCB Africa Uses Meme Culture and Social Sharing to Energise Contemporary Audiences Coca-Cola's Southeast Asia Business Unit has launched its newest...

Read Time:2 Minute, 35 Second

Campaigns Featured News

Freshpet Launches ‘Fresh Start’ Movement to Help Underdogs

Olivia Pearce

March 21, 2018May 8, 2018

Campaign by Freshpet Aims to Help Shelter Animals Toward Fresh Start in Life Freshpet, a maker of real, all-natural, fresh food for pets in the...

Read Time:3 Minute, 6 Second

Branding Featured News

Lewis Hamilton and Gigi Hadid Burn Rubber in Tommy Hilfiger Video

Olivia Pearce

March 20, 2018

Lewis Hamilton Will Represent the World of Tommy Hilfiger Men’s as Global Brand Ambassador Starting Spring 2018 Tommy Hilfiger, a premium designer lifestyle group, owned...

Read Time:2 Minute, 12 Second

Campaigns Featured News

Latest Mitsubishi Ad Gives Rebirth to Its Classic Eclipse

Olivia Pearce

March 20, 2018

All-New Mitsubishi Eclipse Cross Introduced in Dynamic Marketing Campaign Mitsubishi Motors North America, an automobile manufacturer, released its new marketing campaign for the all-new 2018...