Campaigns Archives | World Branding Forum

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Actress Abigail Breslin Kicked-Off the Always-Walmart Partnership with STEM Academy Event in Collaboration with Girl Scouts of the USA Based on the insight from the...

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Campaigns Featured News

Pepsi Launches Global Capsule Collection, Bringing Pop to Fashion

Olivia Pearce

April 24, 2018May 8, 2018

Football, Fashion and Art Collide in Latest Pepsi Campaign Today, iconic beverage brand Pepsi announced a global capsule collection with fashion partners Boohoo, Umbro, Le...

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Campaigns Featured News

Lipton Partners with WE to Support and Empower Female Tea Farmers

Olivia Pearce

April 24, 2018May 8, 2018

Financial and Business Tools Provided by Lipton to 80,000 Kenyan Women Lipton and WE, a family of organisations making doing good, doable, are working together to...

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Campaigns Featured News

Electrolux and AIESEC Mobilise Youth to act on Responsible Consumption

Olivia Pearce

April 23, 2018May 8, 2018

The Electrolux #ActSustainably Campaign Gives Opportunities for Young Leaders to Take Action on Food Sustainability Issues Electrolux and AIESEC today announced a joint initiative to...

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Advertising Featured News

Chloe Wine Debuts First-Ever Short Form Film at Tribeca Film Festival

Joshua Hughes

April 20, 2018May 8, 2018

Chloe Wine Collection Features Beautiful Aromas and Luxurious Flavours Poured Across the Festival as the Official Wine Chloe Wine Collection returns as the official wine...

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Campaigns Featured News

Under Armour and Dwayne Johnson Team Up in Global Campaign

Olivia Pearce

April 20, 2018May 8, 2018

The "Will Finds A Way" Movement by Under Armour Highlights the Importance of Training and The Power of WILL In celebration of the brand's origin in...

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Campaigns Featured News

Brand USA Launches Hear the Music, Experience the USA

Olivia Pearce

April 20, 2018May 8, 2018

Spotify, Mustache, and MediaCom Collaborate with Brand USA in the Campaign's Creation Exhibiting American Music and Culture Across Five Cities Brand USA, the destination-marketing organisation...

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Campaigns Featured News

Pantene Teams Up with Priyanka Chopra in Go Gentle Campaign

Olivia Pearce

April 19, 2018

Partnership between Pantene and Priyanka Chopra Aims to Inspire Women to Use Their Inner Strength to #GoGentle Pantene, a hair-care brand from Procter & Gamble,...

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Branding Featured News Public Relations

Starbucks to Close All Stores in the US for Racial-Bias Education

Olivia Pearce

April 18, 2018May 8, 2018

Training Will Occur at All Starbucks Company-Owned Stores and Will Apply to Nearly 175,000 US Partners Starbucks Coffee Company will be closing its more than 8,000...

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Campaigns Featured News

Hasbro Offers Toy Recycling Programme for Well-Loved Toys and Games

Olivia Pearce

April 18, 2018May 8, 2018

TerraCycle Enlisted as Hasbro Continues Sustainability Journey in Support of Circular Economy Hasbro is launching a new, industry-leading, toy and game recycling pilot programme with TerraCycle,...

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Campaigns Featured News

Colgate and Michael Phelps Continue Save Water Message for Earth Day

Olivia Pearce

April 17, 2018May 8, 2018

Together Colgate and Phelps Remind the World to Turn off the Faucet Whilst Brushing For the second consecutive year, Colgate is continuing its partnership with...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...