Butterfinger Archives | World Branding Forum

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The new campaign launches with a Halloween promotion encouraging Butterfinger thieves (aka parents) to turn themselves into the "BFI" for a cash reward Butterfinger, the...

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Butterfinger Tweaks Recipe for Better Flavour

Olivia Pearce

February 11, 2019February 11, 2019

Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe. Butterfinger has rolled out a...

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Featured Marketing News

Nestlé Sweetens Christmas Deal with Holiday Candies

Deborah Joy Peter

November 15, 2016November 15, 2016

Nestlé has released a special edition candy collection across its Butterfinger, SweeTarts, and Nutcrackers portfolios for the holidays. Nestlé has introduced a collection of holiday...

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Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

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Butterfinger Matches Boldness to Super Bowl Standards

Joshua Hughes

January 25, 2016January 25, 2016

The brand will cover fines up to $50,000 to celebrate the freedom of expression by Super Bowl players during the Big Game’s pro season Nestlé’s...

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Butterfinger Flies High with Bolder than Bold

Deborah Joy Peter

December 18, 2015December 18, 2015

Unveiled in true free-fall fashion, the launch was performed from 12,000 feet above the ground by pro skydiver, Carson Schram Nestlé-owned candy brand, Butterfinger, has...