Brands Archives | World Branding Forum

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Frasers Group has revealed the addition of new directors to its board. In an official statement, Frasers Group announced that Helen Wright, Sergio Rossi's global...

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Featured Industry News

Taylor Swift Fans Sue Ticketmaster

Rebecca Saw

December 8, 2022December 8, 2022

Taylor Swift fans are suing ticketing giant Ticketmaster alleging that the company "intentionally and purposefully" allowed scammers and bots to snap up tickets. They also...

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Branding Featured General News

Goodwill Introduces GoodwillFinds

Olivia Pearce

October 5, 2022October 5, 2022

Goodwill is making its first big push online with GoodwillFinds, a curated marketplace of donated goods that seeks to compete with Poshmark and The RealReal,...

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Featured General News

Goat Brand Labs raises $50 million

Joshua Hughes

June 17, 2022June 17, 2022

Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help them...

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Featured General News

Apple, World’s Most Valuable Brand

Olivia Pearce

June 17, 2022

With a brand value of $947.1bn, Apple is described as standing out for its high degree of differentiation and continued diversification across its hardware, software...

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Featured General News

Unilever’s £5bn plan to build its own health brands

Joshua Hughes

February 28, 2022June 13, 2023

Consumer goods giant Unilever has drawn up an ambitious £5 billion plan to develop its own range of health and beauty brands. Unilever's chief executive,...

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Advertising Social Media Videos

Google introduces shopping ads to YouTube

Joshua Hughes

November 6, 2019

YouTube, owned by Google, will be introducing shopping adverts in time for Christmas this year. The adverts will allow brands to show their products and...

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Branding

YouGov names Netflix top brand amongst millennials

Olivia Pearce

October 11, 2019

YouGov have named Netflix as the number one brand according to millenials following new research. As the most talked about brand scoring 80.2, the streaming...

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Featured Marketing News

Tim Hortons Pours its Coffee Culture into China

Deborah Joy Peter

February 26, 2019February 26, 2019

Canadian coffee chain, Tim Hortons, has rolled out its store first in China. The new restaurant is strategically located in central Shanghai. Tim Hortons has...

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Featured Marketing News

Halo Top Releases Classic and Fresh Flavours

Anisha Kapoor

January 24, 2019January 24, 2019

Los Angeles based ice cream brand, Halo Top, has returned three fan favourites to the shelves and added new non-diary options to its lineup. Ice...

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Featured Marketing News

Skittles Invites Canucks to Shop for 60 Seconds

Deborah Joy Peter

December 24, 2018January 4, 2019

Skittles will be expecting diehard delayers today who literally need to do last-minute shopping before Christmas, with a 60-second shop. Skittles will open its first...

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Design Featured News

DHL Express Debuts Casetify Collection

Thomas Ng

December 6, 2018December 6, 2018

DHL Express and Casetify have teamed up to roll out a limited-edition capsule collection to introduce to customers worldwide. DHL Express and tech accessories group,...