Branding Archives | World Branding Forum

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A.G. Lafley to Become Executive Chairman The Procter & Gamble Company has announced that David S. Taylor (pictured), Group President of Global Beauty, Grooming and...

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Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...

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Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

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Campaigns Featured News Videos

euphoria Calvin Klein Launches New Global Ad Campaign featuring Supermodel Natalia Vodianova

Olivia Pearce

July 17, 2015July 17, 2015

Campaign Celebrates the Fragrance's 10 Anniversary Calvin Klein and Calvin Klein Fragrances will launch a new global advertising campaign for the euphoria Calvin Klein fragrance,...

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Branding Featured News

Chelsea Football Club Unveils New Uniform Featuring Yokohama Tyres

Joshua Hughes

July 17, 2015

The two brands have entered a five-year partnership commencing with the 2015-16 season that opens this July. The Yokohama Rubber Company, parent company of Yokohama...

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Branding Featured News

Rihanna is New Contributing Creative Director and Punk & Poet Ambassador for Stance

Olivia Pearce

July 16, 2015

Stance Releases Two Limited Edition Styles by Rihanna to Launch the Ongoing Partnership with the Brand Rihanna has joined Stance as a contributing Creative Director...

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Apple Updates iPod with New Colours, A8 Chip, 8 Megapixel iSight Camera & Apple Music

Joshua Hughes

July 16, 2015July 16, 2015

Apple has introduced it's next version of the iPod, and unveiled a new lineup of colours for all models, including space gray, silver, gold, pink...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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News Technology

52 Percent of all Smartphone Shoppers in the U.S. Use iOS 8

Thomas Ng

July 14, 2015

Operating Platform also Generated 56% of all Smartphone Revenue in Q2 2015 In Q2 2015, 52 percent of all smartphone shoppers used iOS 8, according...

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Branding Featured News

America’s Iconic Snack Cake, Twinkies, Celebrates 85th Anniversary with Cookbook Launch

Olivia Pearce

July 14, 2015

Sweet and Savoury Collection Celebrates Anniversary with More Than 50 Fan Contributed Recipes Marking 85 years since the Twinkie danced onto America’s sweet stage destined...

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Featured Industry Marketing News

Brand Innovators Brand Week Goes To San Francisco July 13-17

Anisha Kapoor

July 10, 2015July 10, 2015

Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...

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Campaigns Featured News Videos

Levi’s Partners With Alicia Keys To Launch An All New Women’s Jean Collection

Olivia Pearce

July 9, 2015July 10, 2015

Global Brand Campaign Celebrates Individuality, Authenticity and Style The Levi's brand has announced the launch of its all new women's denim collection and Autumn 2015...