Branding Archives | World Branding Forum

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The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

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Branding Design Featured News

Google Launches A New Logo And Says Goodbye To Serifs

Olivia Pearce

September 2, 2015September 2, 2015

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

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Branding Featured News

UBS Launches First New Global Branding Campaign Since 2009

Joshua Hughes

September 2, 2015September 2, 2015

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

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Industry News

Global sales and marketing firm ZS opens Singapore office

Anisha Kapoor

September 1, 2015September 1, 2015

Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS's fifth location in Asia and 22nd worldwide....

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Branding Featured News

Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve Better Result

Olivia Pearce

August 28, 2015August 28, 2015

Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...

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Industry News

DreamWorks Animation’s Chief Global Brand Officer Michael Francis To Leave Role

Olivia Pearce

August 27, 2015

Jim Fielding, Head of Global Consumer Products, to Oversee DWA's Licensing and Franchise Management Businesses DreamWorks Animation (DWA) announced that Michael Francis, the Company's Chief...

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Branding Featured News

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

Olivia Pearce

August 27, 2015August 27, 2015

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant...

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Advertising News

TBWA Announces Merger of Canadian Operations

Joshua Hughes

August 24, 2015

TBWA Worldwide has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA. The Juniper Park partnership team of CEO...

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Branding Featured News

Starwood Hotels & Resorts Introduces New Premier Tier Designation– Sheraton Grand

Olivia Pearce

August 19, 2015

From Rio to Beijing, Tokyo to Dubai: Grand Celebrates Best of Sheraton Brand with Focus on In-Demand Destinations, Service Excellence, and Outstanding Designs Starwood Hotels...

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Apple Watch On Track to Capture 68% of Smart Watch Market According to Report

Thomas Ng

August 18, 2015

Market Intelligence Firm Believes That Apple Will Continue to Gain Momentum, Driven by Expansion of App Ecosystem, Growth of Apple Pay, Software Improvements, and Strong...

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Design News

Popcorn Sutton Introduces New Bottle and Identity

Olivia Pearce

August 18, 2015

Popcorn Sutton Distilling has released a new name and bottle for its leading Popcorn Sutton brand, which was distilled legally for the first time beginning...